1. Feature powerful benefits

2. Use “punchy” or unusual words so they attract more attention

3. Use the word “YOU” or at least imply it (eg. How to)

4. Mention your Unique Selling Proposition

5. Be very specific with your claims. Specific numbers attract more attention eg. 732 instead of 700

6. If your product appeals to a specific target audience, flag down the audience in your headline eg. Vegans …

7. If you have a powerful guarantee, mention it in your headline

8. Always write the headline in upper and lower case

9. If you’re making a shocking statement, use an exclamation mark

10. Put your headline in quotation marks and your reader will perceive it to be a quote

Could your headlines do with a make-over? Ask about our headline make-over service. Our expert copywriters will cast a quick eye over your marketing piece and come up with 3 new and powerful headlines for you to test.Call us on +617 3353 1107.