T E S T I M O N I A L
S
"...
one of the most talented in Australia ... possibly the world!"
"Kris, thank you for everything! To say I'm happy with
what you have done for us would be an understatement. You
have been invaluable to the development of the marketing
systems within our franchise system. And the marketing strategies
you have written for our clients have
also worked a treat.
Look, over the years I've rubbed shoulders with a number
of accomplished marketing strategists, through my international
business dealings, and from what I have experienced, I consider
you to be one of the most talented copywriters and strategists
in Australia ... and possibly the world. Not only is your
material delivering the goods, you are also very easy to
get along with too.
It's a pleasure doing business with you and I look forward
to a long and mutually rewarding business relationship."
Nic Clark - Founder, Icon Business Solutions
-
Global franchised business consultancy
www.iconbusinesssolutions.com
" You managed to increase sales by
a real 48% "
" Thank you for your work Kris. I am
very impressed with the quality and response from Guitar
Tips and have recommended you to all my business friends.
I wanted to get my message across to people
that I truly have a great product...but just could not find
the right words to use!
After you guys re-wrote my message - You
managed to increase my online sales by a real 48% and my
existing customers are now recommending it to all their
friends because they love it so much!
Well done Kris and I will continue to use
your services for many of my future ventures if you keep
up this high standard."
Chris Elmore - Guitar Tips
www.guitartips.com.au
" Improved our hit-rate from under
10% to between 70–80%"
" Kris has provided creative, copywriting,
layout, printing and direct mail distributions services
for The Rock for several years … delivering meaningful
benefits to our business in the form of cost-effective marketing
strategies, lower direct marketing and distribution costs
through out-sourcing, and significant improvements in the
overall effectiveness of our direct marketing efforts.
Kris re-wrote our brochures and related marketing material
and we now have a range of brochures that effectively jump
off the counter and shout at people about the benefits of
our financial services and products.
Kerry Daly — Former Managing Director
The Rock Building Society, Rockhampton
"... a true sign of a perfectionist"
" Kris was instrumental in the recent overhaul
of SEEK's sales collateral. Her contribution was far greater
than the bold headlines and compelling copy she suggested
to sell our messages - it has actually helped us in our effort
to evolve our sales force to solution based selling. Kris
conducted her own research and analysis to support and in
many cases, extend, our key value propositions.
This was over and above our expectations or
brief - a true sign of a perfectionist. The collateral came
in on time and within budget and the feedback from our sales
force has been wildly positive. One of our top salespersons
sent through the following:
"Just sat down with a cup of coffee to devour the new
sales collateral. It looks great and covers off all aspects
or challenges that are presented to us!! Congratulations and
thanks to you and your team."
We will certainly be tapping Kris's expertise in the future
in both crafting and presenting our sales messages."
Katie May — Marketing Director
Seek Communications
" ...legendary"
" Kris is a real Australian success story.
She’s an amazing master of writing hard selling copy.
The results she gets for her clients are almost legendary."
Peter Sun — Peter Sun Marketing,
One of Australia’s direct marketing legends.
" Switched on marketing mind and rare
advertising talent, but it’s more than that. It’s
‘street smarts’. She KNOWS what gets results!"
Robert Nixon — former General Manager,
Results Accountants’ Systems — Sydney
" ... top 5"
" Kris is easily one of the top 5 direct
response copywriters in this country. I’ve worked with
international copywriting legends like Bob Bly and Kris is
right up there in that category. Great DR copywriters are
as rare as hens’ teeth in Australia. I feel fortunate
that I stumbled across Kris."
Peter Nicholas — CEO,
Cat Media, Sydney
"If I don't increase my revenue by
20% next month I'll be very surprised"
" Just an excellent edition of your newsletter.
Excellent. I don't give praise out too easily either. Especially
to other marketing experts...but you're information is excellent.
I've received two very specific ideas from
this edition that I'm implementing as we speak. If they don't
increase my revenue next month by at least 20% I'll be very
surprised.
Listen, it's hard to teach an old dog new tricks.
I've been a small business marketer and copywriter for years
and I learn something new from each of your newsletters."
David Frey - President,
Marketing Best Practices Inc.
" Kris is by far the most talented direct
marketer I’ve ever seen. And I’ve worked with
a pile of ‘creative’ types who are driven by ego
and not results. Our investment in her words and strategies
has paid us back 60 times over - millions of dollars!"
Martin Josselyn — Managing Director,
Wealth Guard — Sydney
" Advertising guru! Words that Sell - yep,
right on the money! "
Keith Abraham
People Pursuing a Passion
Top 25 motivational speaker, Brisbane
" In short, our turnover has more than
doubled in the last financial year, during a recession and
much of that has been due to your great service. Your marketing
pack has car dealers instantly ready to deal with us. This
used to take two – three months of hard selling."
Warwick Lindsay
Duco Magic, Brisbane
" We’re delighted with the work of
Words That Sell. When they initially approached us we were
already using one of Qld’s highest profile agencies
at the time and were a bit apprehensive to use their services
at first.
We gave Kris a go at creating our press ads
and haven’t looked back. The results have been FANTASTIC
... better than any other agency we’ve used in the past."
Paul Lister — Bavarian Steak House,
Surfers Paradise
" I work with some very experienced tender
people and I can already see improvements we could have made
to some recent submissions.
The thing I really appreciated was the speed at which the
information was delivered and the clear simple notes I now
have for reference. Good work!"
James H.
Leading office consumables company
" Thank you again for your wonderful words
that sold. "
Fiona Kalazich
Outlook Imports, Paddington
Sensational results
" Sensational results. We just can't believe
how fantastically your ad has worked for us. Our phone has
been ringing HOT with eager, highly qualified prospects who
are dying to buy our cleaning licenses. Plus we're on the
verge of selling 2 international master licenses."
John Chandler, Master Licensee,
Above All Ceiling Cleaning
" Thank you for this invitation to last
night's seminar. I went along and got some great information
out of it. Your seminar was helpful for me as I feel that
I have gained a little extra knowledge that may tip the scales…"
D. Jones
" Thank you for all the life changing information."
Neil Felix
" I have read your ebooks and I've found
them to be great ... very useful and smart. "
A. Medez
" Love your books I have been a fan of
yours since doing Peter Sun's MWAP program. "
A. Harris, Hervey Bay
" Just a quick note to let you know that
I have just reviewed your 14things pdf. Great stuff! Some
very innovative and beneficial marketing tools there. I will
get plenty of use that's for sure!"
Gus Gilkeson
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