Posts Tagged ‘yellow pages’

Advertising in the Yellow Pages ™ can cost you $10,000 or much more depending on where you are and the size of your ad … AND … you only have one chance at getting it right. That’s why it’s critical that your ad works well. 

Our writers are pros at writing Yellow Pages tm ads that sell up a storm (online and offline ads).

Some people think that the type of ad they run in their local newspaper will work just as well in the Yellow Pages tm. In 9 out of 10 situations we find that this isn’t the case. 

Yellow Pages tm as an advertising medium is different from any other type of publication. The audience and their needs are different and the competition is much, much more fierce. That’s why it’s important that you have a powerful ad that has been created especially for the unique needs of this market.

We’re old hands at doing just that (all over Australia and in America too).

Here are examples of just some of the results we have achieved writing winning Yellow Pages ads…

1.     Quality of leads improved 90% and they increased prices 10% — from a Yellow Pages ad - our client found that most callers in the past had been tyre kickers — they’d ring around for the best price. The ad we created brought them a tremendous increase in calls and reduced their price shoppers by 90%. These results have allowed them to increase their prices on one of their services by 10% without any reduction in business. This is amazing in a very price competitive industry.

2.     So many calls they had to hire more staff - our ceiling cleaning client got so many calls within the first 3 weeks of the Yellow Pages hitting the streets that it had to put on another van and hire new staff.

2 ways we can help:

1.     We can write and design the ad for you from scratch.

2.     We can critique your ad providing you with pointers on how to improve its results (please note that this isn’t a re-write)

To find out more, just send us an email with details of your business, the size of ad you want to run and your contact details. [click here]

To view our portfolio, click here.

To view more results, click here

Frequently Asked Questions

For more testimonials, click here  

1. Inject your personality into everything you write including your Yellow Pages ™ ad.

You’ll be amazed at the response. No-one wants to read boring and stuffy legal-ease. It makes them switch off. But - if your copywriting is engaging to read, your reader will read it, even if it is on the wordy side.

2. A friendly copywriting style builds a warm and lasting relationship with your prospect.

People like dealing with people they like and won’t deal with people they don’t like so make them like you.

3. Write as you speak

When writing your Yellow Pages ™copy, tell your reader what’s in it for them. Your readers are selfish. They really don’t care who you are. They just want to know how you will improve their lifestyle. So …

4. Describe the features of what you’re selling as benefits.

Some benefits could be that they’ll save money, they’ll save time, they’ll be envied by their friends… the list goes on.
In your copywriting, paint a picture of how your product or service will transform their lives. Spell it out.

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Each year businesses spend a small fortune on Yellow Pages advertising. It’s perhaps one of the largest single investments you’ll make in advertising all year so it makes sense to ensure your ad packs the biggest punch — and gives you the very best return on your advertising dollar.

Doing this is simple if you know the right formula. I’ll share this formula with you inside this article.

Unlike with press advertising, people looking in the Yellow Pages are ready to buy right now. While on the surface of things that’s great news, the challenge is that you need to ensure that your prospect sees your ad first and acts upon it … amongst the sea of competitor’s ads.

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