Posts Tagged ‘yellow pages’

1. Inject your personality into everything you write including your Yellow Pages ™ ad.

You’ll be amazed at the response. No-one wants to read boring and stuffy legal-ease. It makes them switch off. But - if your copywriting is engaging to read, your reader will read it, even if it is on the wordy side.

2. A friendly copywriting style builds a warm and lasting relationship with your prospect.

People like dealing with people they like and won’t deal with people they don’t like so make them like you.

3. Write as you speak

When writing your Yellow Pages ™copy, tell your reader what’s in it for them. Your readers are selfish. They really don’t care who you are. They just want to know how you will improve their lifestyle. So …

4. Describe the features of what you’re selling as benefits.

Some benefits could be that they’ll save money, they’ll save time, they’ll be envied by their friends… the list goes on.
In your copywriting, paint a picture of how your product or service will transform their lives. Spell it out.

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Each year businesses spend a small fortune on Yellow Pages advertising. It’s perhaps one of the largest single investments you’ll make in advertising all year so it makes sense to ensure your ad packs the biggest punch — and gives you the very best return on your advertising dollar.

Doing this is simple if you know the right formula. I’ll share this formula with you inside this article.

Unlike with press advertising, people looking in the Yellow Pages are ready to buy right now. While on the surface of things that’s great news, the challenge is that you need to ensure that your prospect sees your ad first and acts upon it … amongst the sea of competitor’s ads.

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