Posts Tagged ‘word of mouth’
4 Marketing Initiatives To Make This Year Your Most Profitable Ever
February 2nd, 2009 | Author: Kristina Mills: Words that Sell
1.Establish Key Performance Indicators which measure a variety of financial areas within your business eg. cost per enquiry, cost per sale, profit margins, lifetime value of a client, average transaction value and so forth. That way you have some very clear benchmarks or yardsticks to base any future profit enhancement initiatives on.
Now, against each key performance indicator, write down 4 initiatives you and/or your people can undertake to improve these figures. From there, write down action steps and delegate the tasks. Naturally, it’s important that these KPIs be monitored on a regular ongoing basis to assess
performance.
If you’d like some hands on help, our strategic team can come up with specific marketing strategies and testing programs to help you boost these figures.
This book is widely recognised in advertising industry as being an absolute must-read for copywriters and anyone else who is serious about being in advertising. So arrange your copy now. When you fill out your details below you’ll also receive a complimentary subscription to Kris Mills” “Words that Sell”e-letter. Again, just complete your details below, and of course, you can unsubscribe at any time.
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