Posts Tagged ‘unique selling proposition’
Circuses, Yoga, Paint Repair And The Controversial Marketing Strategy That Eradicates Competition
May 26th, 2009 | Author: Kristina Mills: Words that Sell
If you’re frustrated with the never-ending battles with the competition, the tugs-of-war, the see-sawing of market supremacy, this could be the answer.
It happens in most industries … a swarm of companies fight head-to head for the same market, offering the same product or service, with little or no differentiation, in the hope to increase market-share and profits.
The result?
Price wars. Profits plummet.The battleground gets bloody.
Add to that, the effects of the Global Financial Crisis (GFC). Markets are dwindling so everyone’s slice of the pie is getting smaller. The poorer performing companies go to the wall. The better performing ones continue to fight it out at reduced margins.
What to do?
This book is widely recognised in advertising industry as being an absolute must-read for copywriters and anyone else who is serious about being in advertising. So arrange your copy now. When you fill out your details below you’ll also receive a complimentary subscription to Kris Mills” “Words that Sell”e-letter. Again, just complete your details below, and of course, you can unsubscribe at any time.
"the ability to communicate with words in a way that few people possess" ... Paul Dunn - Results Corporation & ResultsNet Australia |