Posts Tagged ‘teddy roosevelt’
The Teddy Roosevelt Approach To Selling And Copywriting
April 15th, 2009 | Author: Kristina Mills: Words that Sell
It’s irritating. Ask most people how they feel about being sold to and this is the answer you’ll probably get. Today, more than ever, people don’t like being told what to do. That’s why sales tactics of a decade ago simply aren’t working today. And that’s also why sales people and copywriters today are approaching the sales process in a different way.
When Theodore Roosevelt was New York Governor he achieved what many people believed to be the impossible. He managed to develop a great relationship with political heavyweights, yet at the same time manage to get these same political heavyweights to vote for a number of sweeping reforms that they were often bitterly opposed to.
What was his secret?
This book is widely recognised in advertising industry as being an absolute must-read for copywriters and anyone else who is serious about being in advertising. So arrange your copy now. When you fill out your details below you’ll also receive a complimentary subscription to Kris Mills” “Words that Sell”e-letter. Again, just complete your details below, and of course, you can unsubscribe at any time.
"the ability to communicate with words in a way that few people possess" ... Paul Dunn - Results Corporation & ResultsNet Australia |