Posts Tagged ‘sales’

It never ceases to amaze me how the most memorable copywriting lessons often eventuate from the most simple activities.

A month ago, my vacuum cleaner died so I went down to my local shopping centre to buy a new one. I walked inside the store wanting to buy a fairly economical $150 vacuum cleaner. While I was waiting in line I overhead a conversation the sales guy was having with a customer. He was talking about vacuum cleaners with “power-heads” and how great they were.

My mind started ticking as I thought of my angelic (but “dirt magnet”) little boys and how much “gunk” was probably hiding at the base of our carpet.

Anyway, soon it was my turn to be served so I asked the salesperson about the power-head vacuums. He asked me questions about my house and my kids. He talked to me about the options. Next, he demonstrated a vacuum cleaner to me using the famous but still very effective, “vacuuming sand off the carpet” demonstration.

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By now most people have seen all the “hoo-ha” about employees being fired over negative comments they’ve made on Facebook. But the even crazier thing is small business owners don’t seem to have taken the hint and continue to post very damaging tweets of their own.

I was initially reluctant to write this article because I figured that these mistakes were being made by a minority of people, but considering how frequently I’ve been seeing certain tweets pop up, I guess I was wrong.

This article is written in the hope of helping small business owners preserve their relationships with their clients in the future.

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In my opinion, small business owners are true heroes. Not only do they employ over 60% of the workforce but they also have to overcome huge personal challenges to become successful. And lets face it, the odds are stacked against them with 90% of new businesses failing in the first 5 years.

But when you think about it, just about every large business can trace its origins back to one or two people with a good idea.

For instance, Henry Ford started the Ford motor company at around the age of 40 working from his kitchen table. The Google guys, Bill Gates, Steve Jobs and Michael Dell all started much younger and from their bedrooms or garages.

So what makes the likes of Henry Ford, the Google guys, Gates and Dell succeed like crazy when so many of their counterparts are slaughtered along the path in their pursuit of wealth and independence?

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If you’re in Oz you’ll know it’s the start of a new Financial Year so it’s a time to start reflecting on how well you did or didn’t do in the last 12 months.

To celebrate the New Year here’s a small gift that could be worth a lot to your business. It’s something that many businesses have found to be massively profitable for their businesses over the years.

I hope you find it to be useful too.

Perhaps you have heard of the business growth equation (otherwise known as the 5 ways to increase the profitability of your business).

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