Posts Tagged ‘pillar promotion’
The Power Of Pillar Marketing
February 1st, 2009 | Author: Kristina Mills: Words that Sell
When you undertake a campaign you’ll experience a synergistic effect by promoting it via a variety of media. So, if you’re promoting your seminar in the newspaper and you also utilise direct mail you’ll get more responses than you would by running two campaigns promoting separate services.
Why? People may glance at your ad and think, “Mmmm…nah, that’s not for me.” But then they may also receive a direct mail invitation. Because they saw the ad in the paper first, they’re more likely to read the letter and vice versa.
Also, pillar promotion is very important in maximising your reach. For instance, certain people simply won’t read local papers but instead they may listen to the radio or read direct mail.
This book is widely recognised in advertising industry as being an absolute must-read for copywriters and anyone else who is serious about being in advertising. So arrange your copy now. When you fill out your details below you’ll also receive a complimentary subscription to Kris Mills” “Words that Sell”e-letter. Again, just complete your details below, and of course, you can unsubscribe at any time.
"the ability to communicate with words in a way that few people possess" ... Paul Dunn - Results Corporation & ResultsNet Australia |