Posts Tagged ‘offer’
The EASY Factor And How it Drives Up Your Sales
February 1st, 2009 | Author: Kristina Mills: Words that Sell
The easier you make it for the reader to respond, the more responses you will get to your ads, your sales letters and all your marketing material - it’s as simple as that.
If you make the reader jump through hoops before they even hand over their cash, chances are they’ll be thinking to themselves, ‘If it’s this hard to deal with them before I become a customer what will it be like afterwards?’
Give people a number of options and more people will respond. Why? Simply because some people don’t like replying by telephone. Others like to order by phone only and the remainder like to deal person-to-person.
4 Urgency Drivers to Maximize Marketing Responses
February 1st, 2009 | Author: Kristina Mills: Words that Sell
It’s a fact. Adding a sense of urgency to your copy will give your marketing responses a big boost. Here are four ways to do that …
1. At the end
Obviously, it’s important that you end an ad or letter by asking the person to respond.
2. P.S.
With direct mail or online sales letters, feature a P.S. that reminds them of the urgency of the offer. Also mention again (in a different way) what their lives will be like if they don’t respond to the offer. In both our Direct Mail and our Website Copywriting Courses we talk in depth about the power of the P.S.
This book is widely recognised in advertising industry as being an absolute must-read for copywriters and anyone else who is serious about being in advertising. So arrange your copy now. When you fill out your details below you’ll also receive a complimentary subscription to Kris Mills” “Words that Sell”e-letter. Again, just complete your details below, and of course, you can unsubscribe at any time.
"the ability to communicate with words in a way that few people possess" ... Paul Dunn - Results Corporation & ResultsNet Australia |