Posts Tagged ‘Lead Generation’
The Art of Writing a Killer B2B Lead Generation Letter
August 29th, 2010 | Author: Kristina Mills: Words that Sell
( as featured in Direct Marketing Magazine)
So your sales force need to bump up this month’s figures. And to do that they need more appointments which means they need a killer B2B lead generation letter.
What do you do?
In direct marketing we live and breathe “salesmanship in print”, however the approach used for a great lead generation letter is different.
It’s more about “relationship building in print”.
7 Customer Attraction and Copywriting Secrets to Attract More Real Estate Leads Than Ever
April 1st, 2009 | Author: Kristina Mills: Words that Sell
If you could wave a magic wand, what would be the one thing that would make a massive difference to your success as a real estate agent?
The answer that most people tell me is that they’d love an easy way to write copy that generates leads.
In fact, most people I speak with in the industry tell me that the way in which they generate most of their leads is through opens and through their branding on vendor paid advertising.
Is there a better way? Here are 7 secrets for attracting more real estate leads than ever.
This book is widely recognised in advertising industry as being an absolute must-read for copywriters and anyone else who is serious about being in advertising. So arrange your copy now. When you fill out your details below you’ll also receive a complimentary subscription to Kris Mills” “Words that Sell”e-letter. Again, just complete your details below, and of course, you can unsubscribe at any time.
"the ability to communicate with words in a way that few people possess" ... Paul Dunn - Results Corporation & ResultsNet Australia |