Posts Tagged ‘kris mills’
Lead Generation Letters
If you sell via consultation, you’ll know that the hardest thing to do is actually get that appointment in the first place.
Try one of our “door opening” approaches and you’ll be increasing your appointments in no time at all. The innovative concepts we use have delivered extraordinary results including:
- 96% attendance at a new product showing
- 60% conversion rate (without follow up) with a letter targeted to financial planners selling a free marketing consultation (to a cold list). Telephone follow up produced an extra 15%.
- To read more results, click here.
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“In short, our turnover has more than doubled in the last financial year, during a recession and much of that has been due to your great service. Your marketing pack has car dealers instantly ready to deal with us. This used to take two – three months of hard selling.”
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Here are just some of the results we have achieved:
- Doubling of annual turnover from one letter - Our client wanted to attract more business from car dealerships. They had been finding this extremely difficult in the past, and weren’t having much success. We created a letter and marketing pack which directly lead to a 100% increase in their annual turnover.
- From 8% response to 22% response just by changing the words - Our client wanted to sell more business insurance to its clients. They sent out a campaign previously with a strong offer and generated 8% on their letter. We revamped the letter and it is consistently pulling 20-22%.
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21% from a paper plane - A concept we created using a folded paper plane generated a 21% immediate response and a further 21% from telemarketing to people who received the letter.
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81% response (yes, that’s right) to a “launch invitation” (sent out to a warm list) which used an interesting gimmick.
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52% response to a cold, industry-specific prospecting letter which used modelling clay as a gimmick. This response incorporate telephone follow-up.
Read more client testimonials
To find out how we can help, just email us with some details about your business and what you want to achieve.
Testimonials
ABOUT OUR COURSES …
“I’m really impressed with Kris Mills College of Copy Writing & Marketing Web Writing course “Secrets of Website Copywriting Mastery!”. The content, the presentation, Kris’s style of getting the message across inspires me to want to write great copy. I find myself wanting to go back to all the copy writing work I’ve ever done rip it up and start again and all for free too!!!
Working in the website industry I know how hard it is to get good content. By applying the basic principles of Kris Mills “Secrets of Website Copywriting Mastery!” you will learn how to write good website copy. Apply the secrets and you’ll be in demand and never out of work! “
“Kris, I had to write and tell you about my success. I was approached to write some web pages for a company. I hesitated at first as I still had limited experience but fortunately I had reached the point in your Secrets of Website Copywriting Master course that dealt with general web content writing.
The tips and guidance you give in this section gave me the confidence to take on the job, which resulted in a fee of nearly $3,000. The company was very happy with my work and has since provided me with another assignment worth over $1,000 with much more work to come.
So thanks for sharing your wisdom to help everything come together at just the right time. Can’t wait to finish the course!”
Victoria Point, Brisbane
“What a fantastic course! I’ve been studying direct response copywriting for some time now, but always felt I was missing some information. Your course really crystallised all the ideas I had learned in the past, and weaved in new marketing tactics (I loved the section on hypnotic writing). This is the first time I’ve found valuable information on how to write for different media (Module 12) - everything from brochures, to display ads and letter campaigns.
The ‘real world’ nature of the assignment was like gold! It made me feel like I had my first job… I learned a lot about my writing abilities and exactly what it takes to complete a direct response letter. I can’t thank you enough for that. The course material was so enjoyable I’m reading it again and learning even more.”
Perth, Australia
“Just by skimming through it, I can see that the course is jam-packed with stimulating materials from diverse sources. I can’t wait to delve deeper into them. I also sense that you have invested your own experience and passion in the selection, presentation and ethos of the course. I’m sure that’s where it’s true value will be found. I’m certain that this is a course that will make me see things differently. And for me, that’s what learning is all about.
So congratulations to you and your team. I know your course will be a brilliant success.”
CLARITY
“Knows her stuff”
“I bought Kristinas Copywriting Course and found it to be full of great information, resources, and templates. Kristina obviously knows her stuff. I can recommend her work.”
The USP Guy
Adelaide, Australia
“I’ve known of Kris’s work for a few years now and I couldn’t wait to get my hands on the Freelance Copywriting course. I don’t think I’ll be working in the public service for much longer. Many thanks to everyone who helped me along the way.”
Canberra, Australia
“The one thing that stands out for me is that I can see where our advertising was going wrong. I can’t tell you how valuable this is going to be for in years to come. I’d say to every person who wants to generate new sales or improve their marketing efforts … grab it. I’m looking forward to doing the web course as well!”
Sydney, Australia
Click here to find out more about our courses
ABOUT OUR EVENTS …
“Congratulations on your superb presentation at our Networking Business Luncheon held in Brisbane. The event was a great success and enjoyed immensely by all those in attendance. I appreciate the effort and enthusiasm displayed in your presentation, your willingness to impart your knowledge and business expertise with the audience was indeed generous. I wish you much success and look forward to your continued participation in our future activities and events.”
Women’s Network Australia
Brisbane, Australia
“Kristina is a brilliant presenter and has an extraordinary ability to write copy. Couple that with a caring, can do attitude and you’ve got an awesome Kristina.”
Melbourne, Australia
“I attended the Women’s Network Australia luncheon last Wednesday, and would like to thank you for a very inspiring and helpful speech. As English is my second language, I always need to work on my wording, and with your help I will now be able to use my notes as a great guide. Thank you.”
Brisbane, Australia
“I work with some very experienced tender people and I can already see improvements we could have made to some recent submissions. The thing I really appreciated was the speed at which the information was delivered and the clear simple notes I now have for reference. Good work!”
Brisbane, Australia
Great. Loved the presentation – very informative.”
AAA Mortgage and Finance
Brisbane, Australia
“Thank you for this invitation to last night’s seminar. I went along and got some great information out of it. Your seminar was helpful for me as I feel that I have gained a little extra knowledge that may tip the scales…”
Brisbane, Australia
“Thank you for your fabulous information you presented.”
Your Virtual Group Business & IT Consultancy
Brisbane, Australia
Click here to find out more about our events
ABOUT OUR MARKETING AND COPYWRITING SKILLS

Buy One Give One Free
Singapore
“The most results-producing marketing person in Australia”"

“Kris Mills is without a doubt the most ‘results producing’ marketing person in Australia. I have used many over the years and nothing compares to Kris’s writing ability and strategic marketing thinking. Her style is punchy, direct and it works. Every time I use Kris’s services she produces results.”
Entrepreneur and coach to the Accounting Profession
Brisbane, Australia
“… one of the most talented in Australia … possibly the world!”

“Kris, thank you for everything! To say I’m happy with what you have done for us would be an understatement. You have been invaluable to the development of the marketing systems within our franchise system. And the marketing strategies you have written for our clients have also worked a treat.
Look, over the years I’ve rubbed shoulders with a number of accomplished marketing strategists, through my international business dealings, and from what I have experienced, I consider you to be one of the most talented copywriters and strategists in Australia … and possibly the world. Not only is your material delivering the goods, you are also very easy to get along with too.”
Founder, 10X
Great results !
“Kristina has consistently delivered high quality work that has had great results for the businesses I have been involved in. If I ever have any copywriting work that needs to be done – Kristina is the first person I turn to.”
Pachira Capital
“If I don’t increase my revenue by 20% next month I’ll be very surprised”
” Just an excellent edition of your newsletter. Excellent. I don’t give praise out too easily either. Especially to other marketing experts…but you’re information is excellent. I’ve received two very specific ideas from this edition that I’m implementing as we speak. If they don’t increase my revenue next month by at least 20% I’ll be very surprised. Listen, it’s hard to teach an old dog new tricks. I’ve been a small business marketer and copywriter for years and I learn something new from each of your newsletters.”
Marketing Best Practices Inc.
“Paid us back 60 times over”
“Kris is by far the most talented direct marketer I’ve ever seen. And I’ve worked with a pile of ‘creative’ types who are driven by ego and not results. Our investment in her words and strategies has paid us back 60 times over - millions of dollars!”
Wealth Guard — Sydney
Best copywriter and strategic marketer I’ve encountered
“Once in a while we cross paths with a special person, someone who is highly talented and a leader in their given field. It’s like a once in a lifetime opportunity. Kristina Mills, I am able to say, is one of those special people. She is without a doubt, the best copywriter and strategic marketer I’ve encountered anywhere in Australia.
Simply put, Kristina is a marketing magician. What she does with words is genius. Her ability to create marketing and promotional pieces and strategies that actually work makes her my first choice whenever I need to generate more sales enquiry for my business.”
Peter Hutton Real Estate
Amazing word-smith
“Kristina is an awesome word-smith whose mind runs at a million miles per hour. Kristina not only listens to what you think you want but also lets you know what you need to do to improve the business you have, with the use of words and how to use them VERY effectively. Such an ideas gal – amazing to work with.”
Colour Transformations
Brilliant success strategist
“Kristina is one of the most dynamic personalities I have had the pleasure of working with. Her passion, vision and innate wisdom combine with a formidable life and business experience to make her the brilliant success strategist she is.”
Author of Magician’s Way.
Produces positive results
“I’ve known Kristina for around 15 years… She has a rare talent for communicating powerfully, clearly and effectively. Her depth of marketing knowledge is amazing and she produces positive results. In addition to this, I’ve found her to be honest and pleasant to work with. I strongly recommend that you contact her if you wish to massively grow your business.”
ProtecSYS Pty. Ltd.
Extraordinary gifts
“During my time working with Kristina it became crystal clear she has some extraordinary gifts. You first realise that Kristina is a top notch copywriter and marketer who can deliver the results for businesses fortunate enough to hire her. Secondly, Kristina has the rare gift of being able to take that knowledge and coach, train and mentor others. Plus, I found she was just a really nice person to deal with, which as you know is important.”
– Goals In Mind
Exceptional results
“Kristina has a superb talent and helped to achieve our organisation exceptional results.”
People Pursuing a Passion
Goes the extra mile
“I have known Kristina now since the early 1990’s and can vouch for her integrity, skills and knowledge of her marketplace. She has shown herself to be resilient and resourceful, having stayed in business successfully for so many years. Kristina’s clients can’t say enough good things about her and her work. She is an exceptional human being who goes the extra miles for her clients and customers.”
Integr8 Networking
“I wanted to thank you for the incredible copy you wrote for my homepage, sales letter, and auto responders for my email campaign. You took the blueprint of my mind in my ideas and put it into reality in the ad copy. You’re the best in the business. Thanks a million.”
internetmillions.com
Improved our hit-rate from under 10% to between 70–80%”
” Kris has provided creative, copywriting, layout, printing and direct mail distributions services for The Rock for several years … delivering meaningful benefits to our business in the form of cost-effective marketing strategies, lower direct marketing and distribution costs through out-sourcing, and significant improvements in the overall effectiveness of our direct marketing efforts. Kris re-wrote our brochures and related marketing material and we now have a range of brochures that effectively jump off the counter and shout at people about the benefits of our financial services and products. One of our most recent and successful campaigns orchestrated by Kris is our commercial insurance direct mail campaign which achieved immediate results and improved our hit-rate from under 10% to between 70–80% … the results are testimony to the value she can add to a business such as ours.”
Former Managing Director The Rock Building Society, Rockhampton
” You managed to increase sales by a real 48%”
“Thank you for your work Kris. I am very impressed with the quality and response from Guitar Tips and have recommended you to all my business friends.
I wanted to get my message across to people that I truly have a great product … but just could not find the right words to use!
After you guys re-wrote my message - You managed to increase my online sales by a real 48% and my existing customers are now recommending it to all their friends because they love it so much!”
Guitar Tips
“… a true sign of a perfectionist”
“Kris was instrumental in the recent overhaul of SEEK’s sales collateral. Her contribution was far greater than the bold headlines and compelling copy she suggested to sell our messages - it has actually helped us in our effort to evolve our sales force to solution based selling. Kris conducted her own research and analysis to support and in many cases, extend, our key value propositions.
This was over and above our expectations or brief - a true sign of a perfectionist. The collateral came in on time and within budget and the feedback from our sales force has been wildly positive. One of our top salespersons sent through the following:
“Just sat down with a cup of coffee to devour the new sales collateral. It looks great and covers off all aspects or challenges that are presented to us!! Congratulations and thanks to you and your team.”
Seek Communications
” … top 5″
“Kris is easily one of the top 5 direct response copywriters in this country. I’ve worked with international copywriting legends like Bob Bly and Kris is right up there in that category. Great DR copywriters are as rare as hens’ teeth in Australia. I feel fortunate that I stumbled across Kris.”
Cat Media, Sydney
“Advertising guru! Words that Sell - yep, right on the money!”
- People Pursuing a Passion
“In short, our turnover has more than doubled in the last financial year, during a recession and much of that has been due to your great service. Your marketing pack has car dealers instantly ready to deal with us. This used to take two – three months of hard selling.”
Duco Magic, Brisbane
“The results have been fantastic”
“We’re delighted with the work of Words That Sell. When they initially approached us we were already using one of Qld’s highest profile agencies at the time and were a bit apprehensive to use their services at first.
We gave Kris a go at creating our press ads and haven’t looked back. The results have been FANTASTIC … better than any other agency we’ve used in the past.”
— Bavarian Steak House, Surfers Paradise
“Sensational results”
“Sensational results. We just can’t believe how fantastically your ad has worked for us. Our phone has been ringing HOT with eager, highly qualified prospects who are dying to buy our cleaning licenses. Plus we’re on the verge of selling 2 international master licenses.”
Master Licensee
Above All Ceiling Cleaning
Real Estate Advertising
If your property ads need more spice, one of our property specialist copywriters may be able to help. We have talented real estate writers in various parts of the country who can write effective ads, website, editorial and sign copy for you. We can also write copy for powerful listing and lead generation letters. Just email us or telephone 61 7 3353 1107 for more details.
To view our portfolio, click here.
To view more results, click here
For more testimonials, click here
The Art of Writing a Killer B2B Lead Generation Letter
( as featured in Direct Marketing Magazine)
So your sales force need to bump up this month’s figures. And to do that they need more appointments which means they need a killer B2B lead generation letter.
What do you do?
In direct marketing we live and breathe “salesmanship in print”, however the approach used for a great lead generation letter is different.
It’s more about “relationship building in print”.
About Kristina Mills

Kristina formally started her marketing career in the early 1990’s apprenticed to two of Australia’s greatest marketing minds, Chris Newton and Paul Dunn of Results Corporation. During that time and ever since Kristina has devoured every book and course imagineable from copywriting and marketing greats such as Jay Abraham, John Caples, Claude Hopkins, Dan Kennedy, Gary Halbert, John Carlton, Michael Masterson and more.
After leaving Results Corporation in 1993, Kristina started Words that Sell, a results-focused direct marketing consultancy, where she transformed the profits of many hundreds of businesses. In fact, Kristina’s skills in written persuasion coupled with her strategic brain have helped clients earn millions.
Not only that, she has had the privilege of working with some of the world’s most inspirational entrepreneurs and speakers, helping them accelerate the difference they are making in the world.
Kristina is also the author of over a dozen marketing how-to guides, as well as her popular “Inspirational Everyday” series. Her articles have featured in 1000’s of online and offline publications spanning the world.
Today, Kristina spends her time as an evangelist and promoter of information and resources that transform businesses and lives, through her blog, to her subscribers, and through joint venture partnerships. Kristina also joint ventures with businesses that have transformational products or services, she mentors marketers and writers through her mastermind and mentoring programs.
For more information about Kristina’s mentoring and consulting services and other products visit Kristina’s website.
What Kristina’s Clients Say …
“Kris Mills is without a doubt the most ‘results producing’ marketing person in Australia. I have used many over the years and nothing compares to Kris’s writing ability and strategic marketing thinking. Her style is punchy, direct and it works. Every time I use Kris’s services she produces results.”
Rob Nixon Entrepreneur and coach to the Accounting Profession “
“… one of the most talented in Australia … possibly the world!
“ Kris, thank you for everything! To say I’m happy with what you have done for us would be an understatement. You have been invaluable to the development of the marketing systems within our franchise system. And the marketing strategies you have written for our clients have also worked a treat. Look, over the years I’ve rubbed shoulders with a number of accomplished marketing strategists, through my international business dealings, and from what I have experienced, I consider you to be one of the most talented copywriters and strategists in Australia … and possibly the world. Not only is your material delivering the goods, you are also very easy to get along with too. It’s a pleasure doing business with you and I look forward to a long and mutually rewarding business relationship.”
Nic Clark - Founder, Icon Business Solutions and 10X - Global franchised business consultancies ”
You managed to increase sales by a real 48% “
” Thank you for your work Kris. I am very impressed with the quality and response from Guitar Tips and have recommended you to all my business friends. I wanted to get my message across to people that I truly have a great product…but just could not find the right words to use! After you guys re-wrote my message - You managed to increase my online sales by a real 48% and my existing customers are now recommending it to all their friends because they love it so much! Well done Kris and I will continue to use your services for many of my future ventures if you keep up this high standard.”
Chris Elmore - Guitar Tips
“Incredible copy”
“I wanted to thank you for the incredible copy you wrote for my homepage, sales letter, and auto responders for my email campaign. You took the blueprint of my mind in my ideas and put it into reality in the ad copy.You’re the best in the business. Thanks a million.”
Ryan Orrell - internetmillions.com ”
Improved our hit-rate from under 10% to between 70–80%”
” Kris has provided creative, copywriting, layout, printing and direct mail distributions services for The Rock for several years … delivering meaningful benefits to our business in the form of cost-effective marketing strategies, lower direct marketing and distribution costs through out-sourcing, and significant improvements in the overall effectiveness of our direct marketing efforts. Kris re-wrote our brochures and related marketing material and we now have a range of brochures that effectively jump off the counter and shout at people about the benefits of our financial services and products. One of our most recent and successful campaigns orchestrated by Kris is our commercial insurance direct mail campaign which achieved immediate results and improved our hit-rate from under 10% to between 70–80% … the results are testimony to the value she can add to a business such as ours.”
Kerry Daly — Former Managing Director The Rock Building Society, Rockhampton “
… a true sign of a perfectionist”
” Kris was instrumental in the recent overhaul of SEEK’s sales collateral. Her contribution was far greater than the bold headlines and compelling copy she suggested to sell our messages - it has actually helped us in our effort to evolve our sales force to solution based selling. Kris conducted her own research and analysis to support and in many cases, extend, our key value propositions. This was over and above our expectations or brief - a true sign of a perfectionist. The collateral came in on time and within budget and the feedback from our sales force has been wildly positive. One of our top salespersons sent through the following: “Just sat down with a cup of coffee to devour the new sales collateral. It looks great and covers off all aspects or challenges that are presented to us!! Congratulations and thanks to you and your team.” We will certainly be tapping Kris’s expertise in the future in both crafting and presenting our sales messages.”
Katie May — Marketing Director Seek Communications ”
…legendary”
” Kris is a real Australian success story. She’s an amazing master of writing hard selling copy. The results she gets for her clients are almost legendary.” Peter Sun — Peter Sun Marketing, One of Australia’s direct marketing legends. ” Switched on marketing mind and rare advertising talent, but it’s more than that. It’s ‘street smarts’. She KNOWS what gets results!”
Robert Nixon — former General Manager, Results Accountants’ Systems — Sydney ”
… top 5″
” Kris is easily one of the top 5 direct response copywriters in this country. I’ve worked with international copywriting legends like Bob Bly and Kris is right up there in that category. Great DR copywriters are as rare as hens’ teeth in Australia. I feel fortunate that I stumbled across Kris.”
Peter Nicholas — CEO, Cat Media, Sydney
“If I don’t increase my revenue by 20% next month I’ll be very surprised”
” Just an excellent edition of your newsletter. Excellent. I don’t give praise out too easily either. Especially to other marketing experts…but you’re information is excellent. I’ve received two very specific ideas from this edition that I’m implementing as we speak. If they don’t increase my revenue next month by at least 20% I’ll be very surprised. Listen, it’s hard to teach an old dog new tricks. I’ve been a small business marketer and copywriter for years and I learn something new from each of your newsletters.”
David Frey - President, Marketing Best Practices Inc. ”
Kris is by far the most talented direct marketer I’ve ever seen. And I’ve worked with a pile of ‘creative’ types who are driven by ego and not results. Our investment in her words and strategies has paid us back 60 times over - millions of dollars!”
Martin Josselyn — Managing Director, Wealth Guard — Sydney
” Advertising guru! Words that Sell - yep, right on the money! “
Keith Abraham People Pursuing a Passion Top 25 motivational speaker, Brisbane ” In short, our turnover has more than doubled in the last financial year, during a recession and much of that has been due to your great service. Your marketing pack has car dealers instantly ready to deal with us. This used to take two – three months of hard selling.”
Warwick Lindsay Duco Magic, Brisbane
” We’re delighted with the work of Words That Sell. When they initially approached us we were already using one of Qld’s highest profile agencies at the time and were a bit apprehensive to use their services at first. We gave Kris a go at creating our press ads and haven’t looked back. The results have been FANTASTIC … better than any other agency we’ve used in the past.”
Paul Lister — Bavarian Steak House, Surfers Paradise
” I work with some very experienced tender people and I can already see improvements we could have made to some recent submissions. The thing I really appreciated was the speed at which the information was delivered and the clear simple notes I now have for reference. Good work!”
James H. Leading office consumables company
” Thank you again for your wonderful words that sold. “ Fiona Kalazich Outlook Imports, Paddington
Sensational results
” Sensational results. We just can’t believe how fantastically your ad has worked for us. Our phone has been ringing HOT with eager, highly qualified prospects who are dying to buy our cleaning licenses. Plus we’re on the verge of selling 2 international master licenses.”
John Chandler, Master Licensee, Above All Ceiling Cleaning
” Thank you for this invitation to last night’s seminar. I went along and got some great information out of it. Your seminar was helpful for me as I feel that I have gained a little extra knowledge that may tip the scales…”
D. Jones ”
I have read your ebooks and I’ve found them to be great … very useful and smart. “
A. Medez
” Love your books I have been a fan of yours since doing Peter Sun’s MWAP program. “
A. Harris, Hervey Bay ”
Just a quick note to let you know that I have just reviewed your 14things pdf. Great stuff! Some very innovative and beneficial marketing tools there. I will get plenty of use that’s for sure!”
Gus Gilkeson
How To Profit From Two Of The World’s Greatest Headlines
In this article we take a deeper look at words that sell, dissect two of the most popular headlines of all time written by legend copywriters, discuss why they were popular and how you can tweak them and profit in your copywriting and advertising material.
1. “They Laughed When I Sat Down At The Piano But When I Started To Play”
Everyone loves an underdog. Everyone is also very curious. This headline marketing piano lessons appealed to both of these human conditions. Not only that, the use of a story-telling is a also very powerful hypnotic copywriting device that master copywriters use regularly.
7 Customer Attraction and Copywriting Secrets to Attract More Real Estate Leads Than Ever
If you could wave a magic wand, what would be the one thing that would make a massive difference to your success as a real estate agent?
The answer that most people tell me is that they’d love an easy way to write copy that generates leads.
In fact, most people I speak with in the industry tell me that the way in which they generate most of their leads is through opens and through their branding on vendor paid advertising.
Is there a better way? Here are 7 secrets for attracting more real estate leads than ever.
