Posts Tagged ‘Energiser’
Copywriting Lessons From A Vacuum Cleaner Salesperson
May 20th, 2009 | Author: Kristina Mills: Words that Sell
It never ceases to amaze me how the most memorable copywriting lessons often eventuate from the most simple activities.
A month ago, my vacuum cleaner died so I went down to my local shopping centre to buy a new one. I walked inside the store wanting to buy a fairly economical $150 vacuum cleaner. While I was waiting in line I overhead a conversation the sales guy was having with a customer. He was talking about vacuum cleaners with “power-heads” and how great they were.
My mind started ticking as I thought of my angelic (but “dirt magnet”) little boys and how much “gunk” was probably hiding at the base of our carpet.
Anyway, soon it was my turn to be served so I asked the salesperson about the power-head vacuums. He asked me questions about my house and my kids. He talked to me about the options. Next, he demonstrated a vacuum cleaner to me using the famous but still very effective, “vacuuming sand off the carpet” demonstration.
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