Posts Tagged ‘copywriters’
The Great Copywriter Debate: Which Copywriters Are Better - Male or Female?
May 10th, 2009 | Author: Kristina Mills: Words that Sell
As some of you may know I’m about to launch a Copywriter Mentoring program. As part of that, I’ve been “head down” putting together training material on the traits of highly successful copywriters. Before long, my thought processes soon turned to the Male vs Female debate. More specifically, I started to ponder the question, “Who’s better?”
Guys overall? Girls overall? Or does it depend on the product they’re writing about?
To start with, from what I’ve seen, there is no connection between gender and copywriting skill.
But what if the product is gender-specific? If selling motor vehicle accessories, is it better to use a male copywriter? If selling female beauty products, is it better to use a female copywriter?
The most obvious way for me to answer would be to say to use females for female-focused products and males for male-focused products, but is that the best solution?
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"the ability to communicate with words in a way that few people possess" ... Paul Dunn - Results Corporation & ResultsNet Australia |