Posts Tagged ‘copy’
Tested Copywriting Sentences And How to Penetrate the Cloud
April 13th, 2009 | Author: Kristina Mills: Words that Sell
Sales “scientist”, Elmer Wheeler was an absolute master of understanding how buyers think and understanding how to really connect with a buyers’ hopes and fears, conversationally.
In the following article, Mr. Wheeler talks about “penetrating the cloud”. In other words, it doesn’t matter whether we are walking down a street or scanning through a newspaper, we are all walking around in a fog. It’s then the job of an advertisement, to penetrate that fog. If it doesn’t, your advertising dollar has been wasted. If it does, you have captured their attention and you’re one step closer to generating a sale.
Here’s an excerpt from our “College of Copywriting” Freelance Copywriting course where Elmer Wheeler talks about this in detail …
12 ways to Spice Up Your Yellow Pages ™ Advertising
April 7th, 2009 | Author: Kristina Mills: Words that Sell
1. Inject your personality into everything you write including your Yellow Pages ™ ad.
You’ll be amazed at the response. No-one wants to read boring and stuffy legal-ease. It makes them switch off. But - if your copywriting is engaging to read, your reader will read it, even if it is on the wordy side.
2. A friendly copywriting style builds a warm and lasting relationship with your prospect.
People like dealing with people they like and won’t deal with people they don’t like so make them like you.
3. Write as you speak
When writing your Yellow Pages ™copy, tell your reader what’s in it for them. Your readers are selfish. They really don’t care who you are. They just want to know how you will improve their lifestyle. So …
4. Describe the features of what you’re selling as benefits.
Some benefits could be that they’ll save money, they’ll save time, they’ll be envied by their friends… the list goes on.
In your copywriting, paint a picture of how your product or service will transform their lives. Spell it out.
How to Dramatically Improve Your Yellow Pages ™ Advertising Results
April 6th, 2009 | Author: Kristina Mills: Words that Sell
Each year businesses spend a small fortune on Yellow Pages advertising. It’s perhaps one of the largest single investments you’ll make in advertising all year so it makes sense to ensure your ad packs the biggest punch — and gives you the very best return on your advertising dollar.
Doing this is simple if you know the right formula. I’ll share this formula with you inside this article.
Unlike with press advertising, people looking in the Yellow Pages are ready to buy right now. While on the surface of things that’s great news, the challenge is that you need to ensure that your prospect sees your ad first and acts upon it … amongst the sea of competitor’s ads.
How To Write a Powerful Headline
April 6th, 2009 | Author: Kristina Mills: Words that Sell
There are so many elements that play a very important part in every ad, sales letter, brochure or any piece of business communication that you write. And one of the most important elements is the headline.
The headline of your piece will either makes your reader so excited they’ll want to read the rest of your ad, letter etc. or it will make them switch off completely.
Here are some tips to help you do that.
The Art of Writing a Sizzling B2B Lead Generation Letter
April 2nd, 2009 | Author: Kristina Mills: Words that Sell
So your sales force need to bump up this month’s figures. And to do that they need more appointments which means they need a killer B2B lead generation letter.
What do you do?
In direct marketing we live and breathe “salesmanship in print”, however the approach used for a great lead generation letter is different.
It’s more about “relationship building in print”.
A great lead generation letter doesn’t sell a product or a service. Instead it flirts with the reader … arousing them just enough to want to take that next step and find out more. The selling part is then up to the salesperson.
The Surprising Maxim that Maximises Your Copywriting Results
April 1st, 2009 | Author: Kristina Mills: Words that Sell
Who was it that said, “Modesty is a virtue”?
Well, whoever it was I’m sure they weren’t referring to the field of sales, copywriting and marketing, where self-promotion is the name of the game … or were they?
Take a good look at anyone who is a roaring success in sales, in copywriting or in marketing and you’ll see that one of the secrets of their success is in being able to really connect with people one-on-one, on their level. Sure, that means developing a great rapport with them, being a great listener and being a great communicator and more. But there’s one factor that separates these greats from the wannabes …
It’s called the “Modesty Maxim”. The people who master this element of rapport, achieve mastery.
What Your Email Inbox Reveals About Subject Lines that Sell
March 13th, 2009 | Author: Kristina Mills: Words that Sell
If you scan your overloaded inbox each day do you ever take notice of the emails that you open and the ones you discard?
Do you ever scan the email subject lines and take a mental note of the types of subject headers being used by the internet marketing pros and how the “feel” of them seems to change over time.
When you do that and you do it frequently enough you’ll start to see something unique shine through amongst all the marketing guff.
You’ll start to see certain email subject lines stand out from others. You’ll start to notice that often the most “clickworthy” subject lines are the ones that look like personal messages.
This book is widely recognised in advertising industry as being an absolute must-read for copywriters and anyone else who is serious about being in advertising. So arrange your copy now. When you fill out your details below you’ll also receive a complimentary subscription to Kris Mills” “Words that Sell”e-letter. Again, just complete your details below, and of course, you can unsubscribe at any time.
"the ability to communicate with words in a way that few people possess" ... Paul Dunn - Results Corporation & ResultsNet Australia |