Posts Tagged ‘advertising’

Advertising in the Yellow Pages ™ can cost you $10,000 or much more depending on where you are and the size of your ad … AND … you only have one chance at getting it right. That’s why it’s critical that your ad works well. 

Our writers are pros at writing Yellow Pages tm ads that sell up a storm (online and offline ads).

Some people think that the type of ad they run in their local newspaper will work just as well in the Yellow Pages tm. In 9 out of 10 situations we find that this isn’t the case. 

Yellow Pages tm as an advertising medium is different from any other type of publication. The audience and their needs are different and the competition is much, much more fierce. That’s why it’s important that you have a powerful ad that has been created especially for the unique needs of this market.

We’re old hands at doing just that (all over Australia and in America too).

Here are examples of just some of the results we have achieved writing winning Yellow Pages ads…

1.     Quality of leads improved 90% and they increased prices 10% — from a Yellow Pages ad - our client found that most callers in the past had been tyre kickers — they’d ring around for the best price. The ad we created brought them a tremendous increase in calls and reduced their price shoppers by 90%. These results have allowed them to increase their prices on one of their services by 10% without any reduction in business. This is amazing in a very price competitive industry.

2.     So many calls they had to hire more staff - our ceiling cleaning client got so many calls within the first 3 weeks of the Yellow Pages hitting the streets that it had to put on another van and hire new staff.

2 ways we can help:

1.     We can write and design the ad for you from scratch.

2.     We can critique your ad providing you with pointers on how to improve its results (please note that this isn’t a re-write)

To find out more, just send us an email with details of your business, the size of ad you want to run and your contact details. [click here]

To view our portfolio, click here.

To view more results, click here

Frequently Asked Questions

For more testimonials, click here  

If you’re about to spend good money on advertising, it makes sense to ensure that your ad sells.  Our sales-focused copywriters are pros at doing just that.

Whether you are looking for an awareness style ad or a direct response ad, we can help. We can either design your ad from start to finish and supply the finished design to the publication, or we can just write the copy, OR simply cast an eye over your completed draft … whichever you prefer.

Industries we have generated great results for include Insurance, Banking, Accountants, Financial Planning,  Education, Beauty, Health and Nutrition, Office Furniture, Furniture, Property Investment, Real Estate, Catering, Restaurant, Pest Control, Cleaning, Jewellery, Home Renovation and more.

Here are just some of the copyriting results we have achieved:

·         $100,000 sales potential from 1 small ad … This office fitting company company had previously run ads in a ‘retail’ trade publication with absolutely no response. We created an ad for them that generated 4 highly qualified leads that will potentially result in hundreds of thousands of dollars in work.

·         Financial Institution … From 1 call to 50 on a Sunday - We created an ad in the Sunday Mail promoting a new loan product. Their previous advertising used to generate about 1 telephone call on the Sunday and then responses picked up on the Monday. The ad we created brought over 50 calls on the Sunday alone.

·         Investment Consultancy … consistently 1200 responses to a mortgage elimination seminar ad in Melbourne.

2 ways we can help:

1.     We can write and design the ad for you from scratch.

2.     We can critique your ad providing you with pointers on how to improve its results (please note that this isn’t a re-write)

To find out more, just send us an email with details of your business, the size of ad you want to run and your contact details. [click here]

To view our portfolio, click here.

To view more results, click here

For more testimonials, click here  

Whether you’re a professional copywriter, a marketer, a sales person or your business hires copywriters, marketing people or salespeople you’ll know that when it comes to promoting your product or service people often focus on trying to write copy or communicate only the benefits of a product … how the product or service will transform the buyer’s life in some way. How it will help buyers solve that problem.

Trouble is, not every product is perfect. In fact, many products have a flaw … a flaw that, if not written about or communicated in the right way, can detrimentally effect sales.

What’s the solution? Read the rest of this entry »

1. Inject your personality into everything you write including your Yellow Pages ™ ad.

You’ll be amazed at the response. No-one wants to read boring and stuffy legal-ease. It makes them switch off. But - if your copywriting is engaging to read, your reader will read it, even if it is on the wordy side.

2. A friendly copywriting style builds a warm and lasting relationship with your prospect.

People like dealing with people they like and won’t deal with people they don’t like so make them like you.

3. Write as you speak

When writing your Yellow Pages ™copy, tell your reader what’s in it for them. Your readers are selfish. They really don’t care who you are. They just want to know how you will improve their lifestyle. So …

4. Describe the features of what you’re selling as benefits.

Some benefits could be that they’ll save money, they’ll save time, they’ll be envied by their friends… the list goes on.
In your copywriting, paint a picture of how your product or service will transform their lives. Spell it out.

Read the rest of this entry »

Each year businesses spend a small fortune on Yellow Pages advertising. It’s perhaps one of the largest single investments you’ll make in advertising all year so it makes sense to ensure your ad packs the biggest punch — and gives you the very best return on your advertising dollar.

Doing this is simple if you know the right formula. I’ll share this formula with you inside this article.

Unlike with press advertising, people looking in the Yellow Pages are ready to buy right now. While on the surface of things that’s great news, the challenge is that you need to ensure that your prospect sees your ad first and acts upon it … amongst the sea of competitor’s ads.

Read the rest of this entry »

Claude Hopkins is clearly a legend in advertising circles. He was the author of Scientific Advertising and also the creator of the famous Schlitz Beer campaign that sent their sales through the roof and illustrated the importance of thorough research.

Here is just one of the pearls of wisdom that Hopkins shared over the years.

“Almost any question can be answered, cheaply, quickly and finally, by a test campaign. And that’s the way to answer them – not by arguments around the table.”

“Ad writers forget they are salesmen and try to be performers. Instead of sales, they seek applause.”

“Whenever possible we introduce a personality into our ads. By making a man famous we make his product famous.”

Read the rest of this entry »

Picture this …

One summer Sunday afternoon, four guys in their thirties were relaxing with a few beers watching the cricket at the local pub. They were having a great time “downing scooners”, yelling out their own play-by-play commentary of the televised proceedings.

When the cricket match stopped for lunch, two beautiful, blonde, promotions girls walked into the bar. They walked up to the guys and the most scantily clad of the two leant over them and said, “Hi fellas. Having a great time?”, with a big smile and a flirtatious look. “Would any of you like to buy a can of the new X brand Bourbon?”

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By Claude Hopkins and Kristina Mills

Claude Hopkins is widely recognised as the father of advertising. His insights are so simple yet so profound and they apply just as well today as they did decades ago when they were first used.

Here are three lessons, in Claude’s own words. Please note that due to the era that it was written in, the language may be a little dated and that he uses the word “man” instead of “people”.

1. An advertiser suffered much from substitution. He said, “Look out for substitutes,” “Be sure you get this brand,” etc. with no effect. Those were selfish appeals.

Read the rest of this entry »