1. Does your headline have the word “YOU” in it or at least imply it?
2. Does your copy scream benefits and used the word “YOU” a lot?
3. How well does your copy address the needs of your “ideal” target audience?
4. Have you featured a strong offer and sold the perceived value and benefits of that offer – a freebie or some sort of strong, value added offer?
5. Does your copy tell your reader how you want them to act and make it easy for them to do that?
6. Is the copy written in 1st person and not 3rd person?
7. Is the copy written in present tense (eg. Runs not will run) not future tense?
8. Is the copy written using a voice and language that your audience truly connects with?

Hello ...

If you are itching to build your business and you'd love to see a massive increase in your marketing responses, you've come to precisely right place.

I'd like to introduce you to some revolutionary NEW techniques to lift your sales figures and profits in a BIG way virtually overnight. In fact, people who've already put these techniques to work, have reported amazing gains ...

• Like the travel agent who generated an additional $1.5 million in reservations in just 4 short weeks.
• Like the photographer who telephoned excitedly to tell us about the $3,000 job he got that, as he put it ... I would simply not have got without SIZZLE.
• And like the photocopier company that increased their annual turnover by 324% by putting the Sizzle principles to work in his ads.

Each of these businesses attributes the success of their marketing efforts to the copywriting insights inside "The Sizzle Stick", created by marketing experts, Paul Dunn and Krisitna Mills.

Paul is considered to be a legend in small business marketing circle. He is also one of the most inspirational speakers ever to have taken the stage. What's more, he has touched the lives of hundreds of thousands of people in Australia, US, UK and Asia with his revolutionary views on advertising, marketing, sales and delivering exceptional customer service experiences.

Kristina Mills is regarded as the world's top female direct marketing copy writers, is a successful internet entrepreneur, and founder of "Words that Sell". She continues to produce "pinch myself" type results for clients in all manner of industries.

Both Paul and Kristina charge in the thousands for a 1 hour consultation. Now it's your turn to benefit for a fraction of that ... thanks to "The SIZZLE Stick".

When you use SIZZLE ...

• You learn to write copy that has your reader truly involved ... riveted to every word that you write.

• You dramatically and profoundly improve the responses you get to your ads, letters, emails, website copy and all your marketing material.

• You bring MANY more customers through your doors, to your phones, to your website.

• You significantly lower your marketing costs. One business owner who is featured inside SIZZLE has cut his advertising budget in half as a result of the principles that we share (you'll find many more success stories on this page).

• You build stronger, more sincere relationships with your past customers so they do business with you more often.

• You receive an instant suite of advertising ideas you can adapt and use yourself. You produce 100's of new ideas that can be used in all areas of your business.

• You dramatically improve your cashflow by dramatically reducing your debtors. You say goodbye to debt write-offs.

• You disssolve buyer skepticism and as a direct result, you see your sales conversion rates soar.

Put simply, SIZZLE brings you great things ... instantly. And part of the reason for that is the pure heritage of SIZZLE.

---

Hello, I'm Kristina Mills, co-creator of the SIZZLE Stick. Let me share that heritage with you ...

Fifteen years ago I went to work for Paul Dunn and his small business consulting team and what I've learned from Paul since then has had a monumental effect on my life(actually not just on my life, also on the lives of hundreds of thousands of people). And it's thanks to that meeting that Sizzle Stick is here before you today. Paul's unique ideas on copy writing, advertising, marketing, sales and customer service revolutionised small business in Australia. In fact, it seems that wherever I go, if I mention Paul's name to a business person, their eyes light up and they share their own rags to riches story about how Paul's insights have transformed their lives. It doesn't matter what city I am in. Success story after success story. It's mind boggling! One man shared how he used to be an office cleaner. One evening 15 years ago he was putting out the rubbish and he found a set of audio tapes in a dumpster. He listened to those audio tapes (which featured Paul) and what was on them turned that man's life around. After applying the strategies this man now owns of several successful businesses and is worth millions. There are dozens more stories like that one. As for me ... I put Paul's insights to work and have now created several successful start-ups, have written several marketing books, and, as a direct marketing consultant and copywriter, I have been very fortunate to have helped many thousands of people make MANY millions of dollars. Now, it's my incredible privilege to be co-authoring the Sizzle Stick with Paul. Keep reading and you'll see exactly why the Sizzle Stick is one of those "must have" business resources. Have an inspired day! Kristina Mills

 

What is the SIZZLE Stick?

The best way to describe the SIZZLE Stick is as "Great Marketing Knowledge On a Stick. It's like having a full, one week "transform your advertising and marketing" workshop featuring us (Paul Dunn and Kristina Mills) on a USB stick, complete with full transcript and e-reference guide. Best of all, it's available to you at a fraction of the cost of attending a week-long event.

Here's what you get ...

• The SIZZLE Stick which is a USB stick featuring special, high-quality, studio recorded audio that you can play on your PC, your IPOD or CD player.

• 19 mini workshops.

• It's like an intense but fun "one-on"one conversation.

• 277 page reference manual with dozens of examples of ads and letters that you can adapt for your own use.

• ... plus the immense value in the bonuses that you'll learn about later.

Grab your own SIZZLE Stick- click here

Inside you will learn how to write sizzling copy. And more specifically ...

• Headlines and opening paragraphs that SIZZLE and draw your customers to you
• Step-by-Step Formulae for writing ads, emails, letters (all different types), Yellow Pages ads, websites, online sales letters and more
• Offers that SIZZLE
• Risk reversal strategies that SIZZLE

Plus ...

• Web words that SIZZLE
• Learn how to write online sales letters that SIZZLE
• Master the art of writing emails that get read and acted on
• Get wonderful insights into email subject headings, style, SIZZLE words and more
• See how to make your print advertising really work
• Tap into Yellow Pages(R) Directory riches by seeing how to create Yellow Pages(R) Directory ads that SIZZLE. And interestingly, you'll discover it's a VERY DIFFERENT to traditional print advertising
• How to make your words flow so that you keep your reader totally involved with you
• How to build purpose into everything you write to create a great "intent" that brings results
• See precisely how to change pace to truly open your reader's mind to your ideas
• Learn some truly brilliant phrases to use to make your ideas literally “come alive” in your reader's mind
• Amazingly simple ideas to keep your reader riveted and involved right to the end
• Techniques to convince your reader that your claims are true
• The TRUE secret of getting people to act (what it is may surprise you)
• Discover the importance of control - how to get it and keep it - to TOTALLY maximize the effectiveness of your communication
• How to write quotations, offers and proposals that bring you far better results
• Letters that get people to pay you on-time
• Building relationships through your words
• Style … how to build the real you into what you do.

Plus much, much ,more ...

• Oodles of before and after examples of letters that get results - for appointments, apologies, customer service, debt collection and more.
• 7 opening catch-alls that create intimacy with your reader
• And one-word openings that get results plus quotation-style openings and why they ROCK and how to make yours sizzle
• 10 more opening maxims to make sure your letters get read
• Dozens of headlines that sell ... and so much more.

Use It For EVERYTHING You
Write and Say … in Your Business
AND in Your Personal Life

You use the Sizzle Stick for ALL types of communication you have with your customers (not just the marketing-related conversations).

SIZZLE principles work magically for ads, brochures, letters, email, websites, Yellow Pages(R), ad, sales scripts, customer service letters, and with ALL written and verbal communication you have with your customers.

Use your SIZZLE Stick for ...

• Direct mail campaigns
• Yellow Pages(R) ads
• Direct response ads
• Editorial style ads
• Emails
• Appointment Letters
• Enquiry letters
• Brochures
• Corporate Profiles
• Websites
• Brochure websites
• Debt collection letters
• Proposals, Grants and Expressions of Interest
• Thank you letters
• Apology letters
• and yes, even sales scripts and face-to-face communication.

What People Say About
Sizzle's Co-Creators ...

 

 

 

 

SIZZLE In the Way That
Suits YOU Best

With your SIZZLE Stick, you learn at your own pace, in the comfort of your own home, at your PC or while you are at work.

Listen to SIZZLE in your car as you drive to and from work. Just download the contents of stick to your PC then burn to CD.

Listen while you go for a jog -download to your IPOD.

Listen in the evening, when you have quiet time (after the kids have gone to bed perhaps). Stop at any point and write down your ideas.

But, that's not all. According to leading education experts, one of the best ways to retain information is to listen to someone speak and read a transcript of what they say, as they say it.

That's why we have also included a full, 277 page reference guide which is a full transcript of the SIZZLE Seminar on a Stick. There are also 100+ pages of Appendices with even more examples you can use and learn from.

SAVE $150 On A Limited Number
Of "Rogue" Sizzle Sticks

The Sizzle Stick has been selling for $297. But now, the only Sizzle Sticks we have left in stock are a small number that include an additional file that has gone haywire and doesn't work properly (not mentioned in this offer). All the other material works properly.

So - rather than re-format all the Sizzle Sticks we have decided to offer them to you at a significant discount.You'll invest just $147 plus p&h instead of the normal $297. That's massive value and a $150.00 saving.

Click here to order now.

Perfect For YOUR Enterprise
... No Matter What It Is!

Sometimes people ask us, "Will this work for my industry or profession?" Fair question - after all, you want to be sure that you're going to enjoy great value for money.

The good news is "YES" - no matter what size your business is, what industry or profession you're in, and no matter where you live either, SIZZLE techniques work for you. Here is a list of industries that have reported dramatic sales increases using the Sizzle principles that Paul and Kristina teach.

As you can see, all sorts of businesses are enjoying terrific result thanks to the secrets inside SIZZLE Stick - now, you can join them and dramatically increase your own success. All you need to do is click here to order.

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The Key ... "It's The NEW Secret Key to
Building a Remarkable Business!"
(worth $197.00)

It's a powerful multi-media program delivered with high impact covering every aspect of your business and your interaction with customers. Once you get the key, your business will NEVER be the same again.

Why Are We Giving Away Such
Massive Value FREE?

Simple. The SIZZLE Stick is the first of many exciting products and services we will be introducing. And we figure that when you're impressed with the results that you experience through the "SIZZLE Stick", chances are you'll be keen to find out about our new product offerings when they arrive.

That's why we wanted to make the offer as enticing and over-valued as possible for you.

So click here to get your own "SIZZLE Stick" and your marketing material will be SIZZLING sooner than you think.

 

 

Increase your advertising response rates and increase your profits.

Win more proposals and quotes without slashing your prices.

Dramatically reduce your debtors.

Reduce your write-offs. Get current customers to pay on time. Get bad debtors to pay sooner.

Attract more of the type of customer that you truly enjoy doing business with you.

And attract more referrals than ever before.

Write emails that break through the clutter and actually get read AND acted on.

Get your website selling with web copy that gets results.

If you want to get more customers coming through your doors, for less cost, then your SIZZLE Stick gives you everything you need to do that.

Or - if you want to improve the way you communicate with your people, SIZZLE Stick teaches you how to do that in a remarkably persuasive and engaging way.

Or maybe you would like to learn how to become a skillful writer, your SIZZLE Stick gives you all the skills you need to write with style.

Best of all, the material works (as in "REALLY" works). 

So - go ahead and get your own "SIZZLE Stick" today. It's completely risk-free for you to do that. Just click here and you can get instant access to the reference material and receive your own "SIZZLE Stick" in a matter of days.

We look forward to sizzling with you!