Words that Sell Copywriting and Direct Marketing

T E S T I M O N I A L S

" Kris is by far the most talented direct marketer I’ve ever seen. And I’ve worked with a pile of ‘creative’ types who are driven by ego and not results. Our investment in her words and strategies has paid us back 60 times over - millions of dollars!"

Martin Josselyn — Managing Director,
Wealth Guard — Sydney

" Improved our hit-rate from under 10% to between 70–80%"

" Kris has provided creative, copywriting, layout, printing and direct mail distributions services for The Rock for several years … delivering meaningful benefits to our business in the form of cost-effective marketing strategies, lower direct marketing and distribution costs through out-sourcing, and significant improvements in the overall effectiveness of our direct marketing efforts.

Kris re-wrote our brochures and related marketing material and we now have a range of brochures that effectively jump off the counter and shout at people about the benefits of our financial services and products.

One of our most recent and successful campaigns orchestrated by Kris is our commercial insurance direct mail campaign which achieved immediate results and improved our hit-rate from under 10% to between 70–80% … the results are testimony to the value she can add to a business such as ours.”

Kerry Daly — Former Managing Director
The Rock Building Society, Rockhampton

" You managed to increase sales by a real 48% "

" Thank you for your work Kris. I am very impressed with the quality and response from Guitar Tips and have recommended you to all my business friends.

I wanted to get my message across to people that I truly have a great product...but just could not find the right words to use!

" Kris was instrumental in the recent overhaul of SEEK's sales collateral. Her contribution was far greater than the bold headlines and compelling copy she suggested to sell our messages - it has actually helped us in our effort to evolve our sales force to solution based selling. Kris conducted her own research and analysis to support and in many cases, extend, our key value propositions.

This was over and above our expectations or brief - a true sign of a perfectionist. The collateral came in on time and within budget and the feedback from our sales force has been wildly positive. One of our top salespersons sent through the following:

We will certainly be tapping Kris's expertise in the future in both crafting and presenting our sales messages."

" Kris is a real Australian success story. She’s an amazing master of writing hard selling copy. The results she gets for her clients are almost legendary."

Peter Sun — Peter Sun Marketing,
One of Australia’s direct marketing legends.

" Switched on marketing mind and rare advertising talent, but it’s more than that. It’s ‘street smarts’. She KNOWS what gets results!"

Robert Nixon — former General Manager,
Results Accountants’ Systems — Sydney

" Kris is easily one of the top 5 direct response copywriters in this country. I’ve worked with international copywriting legends like Bob Bly and Kris is right up there in that category. Great DR copywriters are as rare as hens’ teeth in Australia. I feel fortunate that I stumbled across Kris."

" Just an excellent edition of your newsletter. Excellent. I don't give praise out too easily either. Especially to other marketing experts...but you're information is excellent.

I've received two very specific ideas from this edition that I'm implementing as we speak. If they don't increase my revenue next month by at least 20% I'll be very surprised.

Listen, it's hard to teach an old dog new tricks. I've been a small business marketer and copywriter for years and I learn something new from each of your newsletters."

" In short, our turnover has more than doubled in the last financial year, during a recession and much of that has been due to your great service. Your marketing pack has car dealers instantly ready to deal with us. This used to take two – three months of hard selling."

" We’re delighted with the work of Words That Sell. When they initially approached us we were already using one of Qld’s highest profile agencies at the time and were a bit apprehensive to use their services at first.

We gave Kris a go at creating our press ads and haven’t looked back. The results have been FANTASTIC ... better than any other agency we’ve used in the past."

" I work with some very experienced tender people and I can already see improvements we could have made to some recent submissions.
The thing I really appreciated was the speed at which the information was delivered and the clear simple notes I now have for reference. Good work!"

" Sensational results. We just can't believe how fantastically your ad has worked for us. Our phone has been ringing HOT with eager, highly qualified prospects who are dying to buy our cleaning licenses. Plus we're on the verge of selling 2 international master licenses."

" Thank you for this invitation to last night's seminar. I went along and got some great information out of it. Your seminar was helpful for me as I feel that I have gained a little extra knowledge that may tip the scales…"

" I have read your ebooks and I've found them to be great ... very useful and smart. "

" Love your books I have been a fan of yours since doing Peter Sun's MWAP program. "

" Just a quick note to let you know that I have just reviewed your 14things pdf. Great stuff! Some very innovative and beneficial marketing tools there. I will get plenty of use that's for sure!"