If you’re wanting to get more P.R. for your business here are some public relations and press release writing tips to help you get more media exposure.

1. Facts

Journalists and editors love to write news stories around the latest statistics or test results published on a certain topic. If you can secure these results, write a press release around these statistics and weave in some of your own personal experiences and case studies — by doing this you stand a better than average chance of getting published.

2. Opinion

Write on current issues. Write a media  release featuring your opinion why something will and won’t work. Predict a future trend or give case studies.

3. Controversy

Editors love controversy … they thrive on it. If you can do or write something controversial there’s a good chance they’ll lap it up … if it’s newsworthy that its.

4. Innovation

If you have a revolutionary new product that is unique to the marketplace, there’s a good chance that certain editors will be interested in publishing information about it, especially if you can tie it in with current facts, trends or social issues.

5. Timing

At certain times of year, you can bet that certain issues are HOT. For instance, in May and June newspapers start talking about tax. In August, it’s the budget. By riding in on these issues with your own comments, opinions and new twists to already published articles, you could attract interest from an editor.

6. Relevant to the audience

You will find that it’s easier to gain a place in the publication, if your media release targets something that readers of a particular section in a publication want to know about.

7. Interesting information

Everyone has different ideas on what is interesting, but some topics are still more interesting than others. If you have a topic that may be classified as ‘boring’ by people, think of ways that you can ‘spice it up’ with anecdotes, quotes and interesting copy.

Kris Mills and her team at Words that Sell are experts at creating newsowrth press releases.  To find out how they can assist, visit their website at  www.wordsthatsell.com.au