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Words
that Sell Strategic News
June 2005
Inside
this edition:
-
Copy Writing seminar
– How to write ads, letters, web copy and brochures
that really work >>read>>
-
Here’s a great way
of testing your copy before you go to print…>>read>>
-
Introducing SMILE
… the opportunity for 20 single mums to transform
their businesses and their lives FREE >>read>>
-
-
Which words work
best … test your skill >>read>>
-
Need some persuasive words
written ... introducing WriterBank >>read>>
-
Proposal Writing
Incubator >>read>>
-
Refer us and earn money
>>read>>
-
WANTED:
Businesses with BIG hearts, who really want to make a
difference! >>read>>
-
Terrific tools to help
you grow your business
>>read>>
-
Some great news
from Imaginicity! >>read>>
- SPONSORED
AD - Paint Chips, Nasty Scratches or Bird Poo on your CAR?>>read>>
[top]
Here’s
a quick testing tip …
By Kris Mills
I am a huge fan of testing promotional appeals, headlines
and other parts of my marketing material that I'm creating
for ourselves and/or for clients.
I find that the easiest and most cost-effective way to do
some initial pre-testing is to use Google AdWords.
(Just in case you aren’t aware Google AdWords are the
boxed ads that appear on the right hand side of the screen
when you’re searching on Google search engine (http://www.google.com
)).
Sure, it isn’t bulletproof because I am testing using
an online medium with a different audience than I would be
promoting to using an offline medium, but it’s still
a great initial testing tool. For a few cents a click you
can’t beat it. Give it a go.
Apart from the testing benefit it’s also a great way
(obviously) of driving traffic to your site.
http://adwords.google.com
[top]
WriterBank
– writers wanted
If you fancy yourself as a skilled copywriter, journalist
or PR consultant and you’re after some extra freelance
writing projects, this could be right up your alley. Become
an approved member of our WriterBank and we will pass suitable
writing opportunities your way.
We receive numerous requests for writing projects that don’t
fit in with what we do in-house here at Words that Sell …
either due to speciality, budget or timeframe.
To check out what it’s all about just go to http://www.wordsthatsell.com.au/writerbank/join.htm
[top]
Need
some persuasive words written ... introducing WriterBank
If you are keen to ensure the strategy and words of your
next marketing piece sells, you can have Kris Mills write
copy for you specifically (your investment in her services
starts at $500 a page), or if you want professional copy but
you are on a tighter budget we can put you in touch with our
Writerbank writers and you can liaise with and accept proposals
from them directly.
To enquire about Kris’ services you can email krismills@wordsthatsell.com.au
Or for our WriterBank just submit your project/s to us and
we'll pass your details on to our WriterBank members who will
contact you directly and bid for our work. To do that go to:
http://www.wordsthatsell.com.au/writerbank/freelance-list.htm
[top]
Copy
Writing Seminar – How to Write Ads, Letters, Web Copy
and Brochures that Really Work
On August 18, 2005.
Check it out at http://www.wordsthatsell.com.au/workshops-copywriting.htm
Join us and get to explore Kris' formula for writing powerful
copy but also the “subtleties” of writing truly
great, results-pulling copy … the little differences
that make a BIG difference.
Sidebar: Yes it’s on in Brisbane (Australia)
but if you’re located in Sydney, Melbourne or one of
the other capitals, and you make the trip up Kris will make
it well worth your while. Kris is running a 1 hour closed
door copy coaching forum for all interstate participants where
you can fire questions at me and/or my team and receive some
specific strategic advice (worth $99).
http://www.wordsthatsell.com.au/workshops-copywriting.htm
[top]
Proposal
Writing Incubator
August 25, 2005
Join us at this hands-on, roll-your-sleeves-up incubator
and Kris Mills will help your turn even the most boring, ineffective
proposal document into a proposal that sells.
http://www.wordsthatsell.com.au/workshops-proposals.htm
[top]
Refer
us and earn money
As you can see in this newsletter we run seminars and we
also have a range of business growth tools. We have established
an affiliate program that pays a healthy referral commission
on product sales and for promoting our seminar. To find out
more just go to:
http://www.wordsthatsell.com.au/affiliates.htm
This could come in handy especially for our upcoming copywriting
seminar.
[top]
WANTED:
Businesses with BIG hearts, who really want to make a difference!
We’re looking for the help of some very special businesses
to help some very special people in the business community
– single mums in business. Our mission is to give them
a helping hand to grow their business and free up their time
so they can have more money and less stress.
To do that, we need your help. We are looking for businesses
to sponsor the SMILE project (Single Mums Income Lifestyle
Experience) by donating products, services or money to help
20 single mums in business get ahead. We are offering some
really generous promotional opportunities available in return
for doing that.
For more details just go to:
http://www.wordsthatsell.com.au/smile.htm
[top]
Terrific
tools to help you grow your business
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| Paint
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Bird Poo on your CAR?
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If
you’re in Brisbane (Australia) just drop us
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For
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just send an email to paintrepair@advicegalore.com
and include your contact details and where you’re
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|
[top]
Which
words work best … test your skill
1. If you were writing to an accountant which set
of words would you use:
A. Visualize the best concept for your needs
B. Get a feel for the right path for your needs
C. Formulate the best solution for your needs
D. Listen for the recommendation that sounds best for your
needs
The answer is that it could be any one of the three depending
on the individual you are speaking with, however if you are
sending a bulk direct mail campaign to the industry, I’d
use C. Why?
It all has to do with the different ways that different people
process information. And by tailoring your marketing material
to suit the way that various people communicate you'll connect
with your reader at a much deeper level.
We'll be covering this communication technique and more at
the "Art
of Writing Copy that Really Works" seminar in August.
2. If you were reading a direct mail piece which
would you be more likely to respond to?
A. “Read this brochure” or
B. “Take a look at this brochure”
In the age of skepticism people just don’t like being
told what to do in a demanding type of way. They like to feel
like they’re in control. Point A is an unemotional,
“boiler-plate” type of command. Instead, by using
the more subtle B approach, you build a stronger connection,
stronger rapport with the reader and it comes across as an
inviting request instead of a demand.
[top]
Some
great news from Imaginicity!
Remember a few months back when I announced that we were
changing our name from Words that Sell to Imaginicity?
Since then some incredible things have happened and as part
of that we’ve thought further about the best way to
structure our new direction.
We’ve now decided to run Words that Sell and Imaginicity
as two different entities.
Words that Sell will continue to offer copywriting tools,
and copy writing services. Plus, we’ve ramped up our
service offering even further to include copy writing seminars,
a new-look WriterBank referral services plus a freelance copywriter’s
correspondence course.
And through Imaginicity we offer training, workshops, courses
and consulting in the area of powerful communication, charisma,
body language, mind-body mastery and performance enhancement.
Plus, there are a bunch of really cool tools, articles and
links there too.
You may notice that the Imaginicity website is temporarily
down (http://www.imaginicity.com.au
) It’s in the process of an upgrade so stay tuned
for some exciting new changes.
[top]
What
the Bleep and Synchronicity
You've seen it happen. You think about something and then
a minute or two later that very thing happens ... like magic.
Some call it dumb luck. Others call it synchronicity.
"I wake up in the morning and I consciously create
my day the way I want it to happen. Now sometimes, because
my mind is examining all the things that I need to get done,
it takes me a little bit to settle down and get to the point
of where I'm actually intentionally creating my day. But here's
the thing: When I create my day and out of nowhere little
things happen that are so unexplainable, I know that they
are the process or the result of my creation. And the more
I do that, the more I build a neural net in my brain that
I accept that that's possible. (This) gives me the power and
the incentive to do it the next day."
This is an excerpt from an interview with Scientist, Dr.
Dispenza as it appeared in the extraordinary movie, "What
the Bleep Do We Know". It absolutely rocked my world.
If you only ever see one movie in the next year make sure
it’s this one. If you’re in OZ visit http://www.whatthebleep.com.au
. If you’re in the US or somewhere else visit http://www.whatthebleep.com
Submit
a Testimonial
If you’ve purchased one our products and you’d
love to share your feedback with us, we’d love to know
what you think. To supply your feedback just send an email
to info@wordsthatsell.com.au
[top]
Introducing
SMILE - "Single Mums Income & Lifestyle Experience"
… the opportunity for 20 single mums to transform their
businesses and their lives FREE.
We want to help single mothers improve their business success
so they are more financially secure, are less stressed and
have more quality time to spend with their children. To do
that, we're granting business mentoring and assistance scholarships
(worth up to $5000 each) to 20 mums.
If you know of a single mum who is new in business or you’re
a single mum in business, or you’d like to support single
mums in business just go to:
http://www.wordsthatsell.com.au/smile.htm
New
email addresses
Please note that our www.wordsthatsell.info domain is no
longer valid so if you have an email address of kris@wordsthatsell.info
please change that to kris@wordsthatsell.com.au
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