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Words that Sell Strategic
News
June 2004
Inside this edition:
End of Financial Year
SAVINGS offers
What Mortgage Brokers
can do to stand out from the crowd
For smaller mortgage broking firms to enjoy sustained success
it’s critical they differentiate themselves in the marketplace.
It’s no secret that in recent years the mortgage broking
industry has seen an explosion in numbers. A few years ago
when there were only a handful of players, most brokers differentiate
themselves from Financial Institutions and not from each other...
>>more>>
Seminar marketing
- insider tricks of the trade
Here are 8 of the most common mistakes make when writing
seminar flyers...
-
Simply featuring the seminar title as the headline
instead of a strong benefit or attention grabber
... people need to be promised a tangible outcome,
a point-of-difference.
-
Not including a sub-heading which expands
on the benefits in the headline.
-
Not using bullet points that outline the topics
and the benefits, and not using involvement words
at the beginning of each benefits statement eg. instead
of "time management" the bullet point would
read " learn simple yet profound techniques to manage
your time easily so you actually free up 10 or more hours
each and every week.
- Not having an early bird offer
An early bird offer can increase your responses by 25%
- 100% by limiting the "procrastination factor".
-
Not featuring “genuine” testimonials
complete with name and location details
-
Not offering a money back guarantee.
- Not promoting a sense of urgency in
the call to action.
If seating is limited, tell them why and tell them to
call now to avoid disappointment.
-
Not making it easy for people to respond
by including ALL contact details and giving multiple payment
options
Having a powerfully-written seminar flyer is great however
it is only one element of a well-thought-out campaign ...
18 other marketing initiatives
to maximise your seminar marketing success ...
- A teaser “reserve this date” postcard
- A personalised dm campaign with seminar flyer and covering
letter
- Broadcast fax campaign
- Email campaign
- Email advertorial
- PR - online and offline
- Discussion groups
- FREE event listings - online and offline
- Online advertising - google and other
- Endorsed campaigns - from strategically aligned companies
to their client bases promoting your event
- Referral campaign - to past attendees offering an incentive
for recommending their friends to attend
- Business box flyers
- Radio advertising
- A follow-up fax
- A follow-up phone call
- Post-seminar prospect nurturing and conversion techniques
- A presentation that sells
- Take home material that sells ... and so on.
Here at Words that Sell we can help you with all the above
initiatives and more. For further information just send an
email to info@imaginicity.com.au
or call 07 3353 1107.
To"new age"
thinkers in Melbourne and Sydney!
"... one of the most unforgettable weekends I've
ever had."
If you see yourself as being "new age" or you follow
the writings of Neale Donald Walsche, and you live in Melbourne,
or Sydney here's a special event that may be of interest.
Last weekend I went along to a workshop entitled "Embracing
Change". I had such an unforgettable experience! It took
the phrase "going way out of your comfort zone"
to a totally new level - totally different from any other
event I've been to.
The weekend covered all manner of issues, however the main
focus was on helping people address and eliminate those nasty
self-sabotaging thought patterns that prevent us from being
as happy and successful as we all deserve to be.
Over the years, I've been to dozens of personal development
workshops ranging from terrible to terrific. For me, this
workshop was up there with the best of them and at an attendance
figure of around $150 the value is unbeatable.
Having said that, it isn't for everyone and it doesn't pretend
to be. It IS confronting. It WILL challenge your thinking.
And it IS new age in its content. But if these things are
your cup of tea, it could very well be "life-changing"
for you. It certainly had an impact on me. Plus, it was fun
too!
Events will be run in Sydney and Melbourne over the coming
weeks so if you'd like find out more, just click on the following
link.
Sydney - 18 - 20 June
Melbourne - 11-13 June
If you decide to go, please drop me a line. I'd love to
hear about your experiences.
Go to: http://www.receivingbygiving.com/retreat/embracingchange-melsyd.pdf
Living your passion
- Keith has done it again!
I'm delighted to say that a friend of mine, one of Australia's
leading personal motivators, Keith Abraham, is about to launch
his new book "Living your Passion" and from what
I hear on the grapevine it's spilling over with inspirational
pearls. It addresses the 5 secrets to doing what you love
and LOVING what you do.
As a pre-launch offer Keith is offering 150 personally autographed
copies at a discounted price so if you'd like to get your
hands on a copy just click
here.
Words that Sell subscribers SAVE $50
Keith is also running series of seminars around the country
and has kindly agreed to offer Words that Sell subscribers
a $50 discount. To
find out more click here.
Australian Consultants wanted
If you're considering starting a consulting or "white-collar"
style of business, here's something you might want to consider.
| 68%
sales growth
If
you are results-focussed and you love getting paid on
performance, this could be the ultimate consulting business.
You can own an intellectually stimulating business helping
companies increase profits, and earn a massive 50% of
the savings achieved for your client.
Huge demand - 68% sales growth in 2003. BRW’s
2nd fastest growing franchise. World’s largest
of its type. Amazing track record. Established 11 years.
If this sounds like you and you have have drive and
passion call Sally on 02 9922 7999. Investment reqd.Visit
http://www.expense-reduction.com.au/
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