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As Featured in MPA Magazine Mortgage
Brokers ... Who Else Wants
Brisbane: 2.45pm Dear Mortgage professional: Welcome. Chances are you've dropped by this website because you want to write much more loan business. You know that in order for you to do that you need a constant stream of leads and ongoing referrals ... many more than you are getting right now. You also know that buying leads is very expensive and hit and miss. Good news!
But first, a little more about my credentials. I'm Kris Mills of Words that Sell (that's me on the left). As a copywriter and direct marketer I've had the incredible pleasure of working with all manner of businesses in the finance industry including brokers, aggregators and originators nationwide. I've put together marketing plans, seminars and mortgage broker lead generation systems. I've written ads, brochures, letters and media releases. I have driven the entire marketing efforts of businesses in the industry. I have even ghost-written two books on the topic of finance. And the best part is this ... I've had the wonderful privilege of using my writing and marketing talents to make many many, many millions of dollars for my clients. And now I'd like to share my mortgage marketing secrets with you. Specifically: I helped take one property and finance company from zero to $3million in commissions in 18 months to become the leaders in their field. Our marketing activities attracted 100 - 200 people to fortnightly financing seminars in Brisbane, 600 people to a seminar in Sydney and a staggering 1200 to a financing seminar in Melbourne. We revamped a print ad for a lender and the responses increased by a factor of 50. And for that same lender we rewrote the direct mail piece and improved their it rate from under 10% to 70 - 80%. ... the list goes on. Brokers and finance professionals often invest as much as $500 an hour for my copywriting or marketing consulting advice and even at that figure they're getting a great return on investment. (I am also the founder of College of Copywriting and Marketing which trains people to become freelance copywriters).
Now, I realise that many mortgage brokers simply can't afford to pay these kinds of fees to have a suite of sales-pulling mortgage broker marketing letters written especially for them. That's why I decided to put together a kit of marketing tools especially for your industry. These are proven letters (and ads) that get great results and you pay a fraction of the price of getting a stand alone piece created.
"
One of our most recent and successful campaigns orchestrated by Kris
is our commercial insurance direct mail campaign which achieved immediate
results and improved our hit-rate from under 10% to between 70–80%
… the results are testimony to the value she can add to a business
such as ours. " All up, there are 137 persuasively written letters designed specifically to help you:
Now
these are by no means run-of-the-mill, ordinary letters written by any
ordinary writer. Each and every letter is written in a persuasive and
engaging manner. And each and every letter sells.
Does This Stuff Work? Take a look. I recently returned from a seminar tour where I was a keynote speaker at Mortgage Broking conferences around the country. My talk was on “Inspired Marketing” and how brokers can get a better bang for their marketing buck. All up I think there were about 1000 at the 5 events I spoke at. Anyway – I lost count of the number of times that brokers came up to me and said “Hey Kris, I bought your mortgage broker sales letters (or ads) and I love them. I’m getting great results.” Dozens of brokers were absolutely raving about our material saying how great it was and how much of a difference it was making for their businesses. It was such a wonderful and really humbling experience. People were saying things like: "I sent out 150 letters and wrote 6 deals from it." "I sent out one of your flyers and wrote $2.8 million." "I love your letters. They work really well for me." "They (the quality of the letters) make me look a lot more professional and they give me great results too." "I used your strategic alliance letters and secured a relationship with a great referrer." "I don’t have to spend hours trying to think up something creative. It gives me a whole range of ads and flyers to run with." "I found the referral letters to be really good. They're bringing in a lot more referral business for me." "I bought your package for the letters but there's more mortgage marketing tips than I know what to do with. This has really helped our business - Thank you." "Fantastic and great value!" ... and more. Now we've made it easy for you to get your hands on these letters too at a very affordable price. "The letters inside this kit are perfect for building customer loyalty as well as increasing your sales, increasing your referrals and your alliance relationships too.
Here's a taste of what's inside: 28 Lead Generation
Letters To Give The opportunities for selling home loan finance are endless. It's simply a matter of identifying the opportunity and then sending a letter that persuades prospects to pick up the phone and call. Inside my letters kit you'll get 28 of my persuasive "appointment" letters designed to get the phone ringing. That's more than 1 for each month of the year. What's more, many of them are targeted to the needs of specific market segments (eg. sellers, landlords etc) to increase your responses even further.
"I was very happy with the content
of the letters in the kit. To date I have only used a handful of them
and I am still waiting to asses the response success. My business
is still in its' infancy and development stage and I am having a meeting
with my State Manager this week to work out my marketing strategy.
I plan to incorporate your letters into that strategy. The letters
are great in the way that they express confidence, which is something
that I at times struggle with. " 16
Strategic Alliance and Strong alliances are the key to a high profit finance broking business - that's a given. So naturally, the more business your "alliance partners" pass your way the less money and time you need to spend on marketing. You'll receive 16 letters that help you forge tightly knit relationships with key influencers AND their clients. These letters include establishing relationships with real estate agents, solicitors, financial planners and accounts. "The main area we have found the
letters to be useful is in broadening the marketing mindset of our
writers. Increase
your Conversions by 33% As you may know, 80% of people purchase after the 5th contact yet 80% of sales people give up long before then. That's why staying in touch with prospective clients is vitally important. These follow-up letters are a fantastic way of keeping up that top-of-mind awareness so when these people are ready to buy, they buy from you. Remember,
each of the following letters is specific to the mortgage broking
industry: 27
Nurturing Letters that Bring You These letters play a massive role in helping minimize client defections and maximize referrals. Here we include a range of letters, referral campaigns, review campaigns and much, much more.
"The
Mortgage Broker letters are good and are starting to work. (I like)
all the thank you letters at various points of sale/after sale."
PLUS ...
Easy
to Adapt. No Difficult Software. There's no need to waste time trying to write, type and format your own letters. Just download these winning, pre-formatted letters into your word processor, personalize them to your tastes and you'll be off and running in minutes.The letters are in MSWord compatible format and the bonuses and reports are PDF documents. Whether you are an experienced mortgage broker, you're thinking of becoming a mortgage broker as a career or you're undertaking mortgage broker training, there is an option to suit everyone's needs on this website. Choose from One of These Packages! We're offering the choice of three packages - one to suit every budget and need. Just refer to the table below to see what each package includes.
How much? The "Platinum" kit is $137, The "Gold" version is $97 and the "Silver" is $77 but before you decide which package is right for you, here's some more information on what each of these components contain.
More
Advertising and Inside "How to Create a Sales Explosion With Every Ad and Letter You Write" FREE to purchasers of the Platinum package This 200 page guide is filled to the brim with valuable marketing and advertising wisdom including ...
Advertising and Marketing Toolbox FREE to purchasers of the Platinum package ... featuring dozens more spreadsheet, analysis, briefing forms, brainstorming and planning tools and checklists (worth $97.00)
Now for the Bonuses in Detail
... BONUS
1.
Never get stuck for the most persuasive word again - it's virtually an advertising thesaurus. Words influence people in different ways. Two words with the same meaning can have a dramatically different impact on the reader. The different the effect, the different the results. This valuable e-guide gives you 1000's of powerful advertising words, categorised into easy-to-follow sections. You'll also find hundreds of headlines and phrases that pack a punch plus the top 25 advertising words of all time. BONUS
2.
BONUS
3.
BONUS
4.
This kit includes 67 powerful ads and 10 flyers of varying sizes in an easy to amend PDF format. It uses the very same formula we used to attract 1200 attendees to a mortgage reduction seminar in Melbourne, and regularly achieved 600 attendances to workshops in Sydney and up to 300 in Brisbane. The ads and flyers address seven key areas: 1. Mortgage Reduction
- promoting line-of-credit loans This offer represents $150 in value and that's on top of all the other savings mentioned above.
"Kris is a real Australian success
story. She’s an amazing master of writing hard selling copy.
The results they get for their clients are almost legendary."
MASSIVE Value. MASSIVE Pay Back! As you can see, we're offering absolutely massive value with this offer. More than 130 letters for less than it would cost you to have 1 letter written by a copywriting professional. Think of it like this:
4 EASY Ways to Order 1. Pay by Credit Card You can pay using all major credit cards, or pay in Australian dollars using Mastercard, Bankcard or Visa. In most situations you will be able to download the material instantly however due to fraud detection measures we have in place, some manual download procedures. If you prefer you can simply print out the order form and fax your credit card details to us on +61 7 3353 6283 (international orders - 617 3353 6283) 2. Pay by Check/Cheque If you prefer, you can print out the order form and send a check/cheque for the full amount in Australian dollars to Words that Sell, PO Box 5645 Stafford Heights Qld 4053 Australia. 3. Send credit card details via fax If you aren't comfortable punching in your credit card details on the Internet and you'd prefer to fax an order, just print out the order form, fill out your details and fax your completed order to +61 7 3353 6283. Orders processed within 24 hours on weekdays and 72 hours on weekends.
Take Care, Kris Mills
(formerly Kris Fitzsimmons)
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These
are just 2 examples of the great results achieved by brokers who have
purchased Words that Sells' "Mortgage Broker Letters that Sell"
Kit. Keep reading to find out how you can achieve results like these
too... 
Keep
reading and I'll show you how many of our broker clients have been
kicking MASSIVE goals. You'll also get to find out how you can enjoy
great marketing results too.
This
comprehensive report shows you how to maximise the sales value
of every telephone call both inbound and outbound. It includes
rapport building techniques, sample scripts, scripting tips,
dialogue mannerisms and more.
In
an offline (as well as online environment) referrals are a high
profit, high leverage way to dramatically increase your profits.
This eguide steps you through the process of attracting massive
amounts of referrals.
When
you order the Platinum version of the Mortgage Broker Sales Letters
Kit today you'll also receive our Mortgage Broker Ads and Flyers Kit
absolutely FREE. 
Give
my Mortgage Broker Letters that Sell package a fair try. If
you don't agree that it will increase your marketing results,
just send back the material in good condition and I'll arrange
a refund for you on the spot (minus s/h costs).