The Words that Sell ELetter brings together a group of the country's most talented and most results-focused business professionals who have collectively transformed the lives and businesses of many hundreds of thousands of businesses worldwide.

Kristina Mills (formerly Kris Fitzsimmons)

Copywriting and Direct Marketing

Many entrepreneurs know of Kristina (formerly Kris Fitzsimmons) as a successful and "internationally acclaimed" copywriter, or as an internet entrepreneur, publisher, author or speaker.

Kristina has consistently achieved spectacular successes for clients in a broad range of industries and is responsible for many millions of dollars in sales growth for her clients. In fact, it's a regular occurrence that clients experience triple digit sales increases as a result of Kristina's advice or copy.

And through Kristina's popular marketing and copywriting e-newsletters she has touched the lives of tens of thousands of business owners and marketing professionals worldwide. Kristina is also the author of over a dozen marketing how-to guides and courses including:

• Proposals and Tenders that Sell
• Freelance Copywriting Fast-Track
• Direct Mail Mastery
• Website Copywriting Mastery
• Real Estate Letters that Sell
• Mortgage Broker Letters that Sell and more.

Kristina has devoted her life to being a catalyst for transformation in others ... through her Words that Sell e-newsletter and through her metaphysical and humanitarian interests.

Customer Experience, Marketing and Copywriting

Paul is widely considered to be a legend in Australia, USA and UK, and in Asia. Affectionately known as the "Wizard of Wow" and the "Sultan of Sizzle", Paul has touched the lives of hundreds of thousands of people.

Paul is the founder of the Results Corporation and is known as one of the fathers of small business marketing in Australia. He then went on to establish Results Accountants’ Systems which transformed the face of the Accounting profession worldwide. Now Paul is transforming people's lives and their wealth through ResultsNet Australia, the Australian arm of XL Results Foundation which is building worldwide wealth.

Paul is a marketing, writing, customer service and sales genius but more importantly,he is an extraordinary human being.

In 1974 Paul wrote some innovative software that became the basis for one of Australia’s early technological successes – Hartley Computer. He was the marketing brains behind the company’s growth in Australia, becoming a $23 Million enterprise.

For more than 20 years he has shared his secrets with thousands of people across the globe, helping them to create and build better and more profitable businesses. It is estimated that over 100,000 businesses around the world now use and benefit from Paul’s ideas and creativity.

Paul is also the creator of business bibles such as "Write Right", "Phone Right", "Towards Awesome Service" and the best-selling author of the book, "Firm of the Future".

Dr. Paddi Lund

Relationship Marketing and Customer Experience

Some people know of Paddi Lund as the crazy Dentist from Capalaba (Paddi has some remarkable ideas for business but is far from crazy!) Many more in the small business community recognise Paddi as a brilliant business philosopher and the master of building a "referral only" business.

Paddi found himself in front of a few business audiences here in Australia, and after sharing the story of his journey to happiness in business, Paddi was encouraged to write Building the Happiness Centred Business. Paddi's first book, Building the Happiness Centred Business, was published in late 1994.

While most people think the purpose of business is to create wealth, Dr Paddi Lund takes a different view: if in fact we’re miserable in the process, what's the point of earning the money in the first place?

As far as Paddi's concerned, the real purpose of a business is to add happiness to your life - that without some enjoyment in the process, you just can't keep going with your business for very long, despite the money.

Communications and Presentation Skills

With 20 years experience as a professional actor and director, and as owner of one of the largest youth acting academies in Australia, inspiring as many as 600 teens each year, Brendan is a master at connecting with an audience and showing people how to achieve amazing performances.

And through his corporate division, Brendan shows business professionals how to improve team performance, and deliver magical presentations for workshops or large scale seminars.

Brendan's formal qualifications include a Diploma in Teaching & a Bachelor of Arts in Drama & Film. Brendan has directed professionally for stage, & lectured in film directing for QUT He has also appeared in many films, TV series, stage productions & commercials.

Martin Jimmink

Communications and People Performance

Martin Jimmink is a leading business coach, executive mentor, trainer, speaker and FIRM builder within ACTIONCoach NZ, the world's most successful coaching team within the world's leading Action International group.

Martin is passionate about business and personal re-education and even more so, passionate about people and about transformation ... transformation of his clients' relationships with themselves, their partners, their children, their businesses, their community, and their world.

Everything about Martin is abundant and inspirational. So much so that Martin has rewritten the record books on what's possible as a result of coaching, with clients experiencing unheard of profit increases and team performance improvements, as well as life-changing personal transformations.

Talk to anyone who has met Martin and they will tell you that he has a gift. In fact, many people say Martin IS a gift from the Universe.

Aside from Martin's coaching expertise, he is also a successful entrepreneur having grown successful businesses in the hospitality industry.

Keith Abraham

Customer Loyalty and Sales

Keith started his Professionally Speaking Business in 1994 and today he is one of Australia’s most in demand keynote speakers. Keith's professional speaking business is regarded in the top 4% for revenue and client retention in the world. This recognition has seen him bestowed the prestigious "Nevin Award" in 2001 by the National Speakers Association Australia.

Keith shows businesses and their people how to maximise their marketing efforts, optimise their existing customer base and capitalise on their current market opportunities. Most importantly, Keith’s strategies are proven and have achieved some phenomenal results:

1. Working with a retail organisation, Keith turned the worst sales area of 65 staff, with 110% staff turnover into the best area to achieve their annual budget of $15,000,000.

2. He shared one business growth concept with a client that helped them grow from $5 million to $9 million in 12 months, then grow to $16 million in the following year without employing one more person.

3. He showed one Financial Planner how to add an additional $500,000 to their bottom line over a 12 month period.

4. In one particular Customer Service Call Centre, Keith developed a 6 part sales model that has ensured they are 200% ahead of their annual sales budget and 98% of their 220 staff members are exceeding their targets every single month.

Ryll Burgin

Marketing and Brand Equity

Ryll Burgin is a savvy marketer, brilliant at building a brand, and has a strategic marketing mind to rival even the most seasoned marketing professionals.

Ryll never had too many problems being motivated - after finishing school, she completed a university degree in Business and started her own business planning company at the age of 24 with $1100 to her name. She had 5 clients, no credit, no ability to raise funds and no clue except what she understood about business.

From these beginnings, Ryll added value to hundreds of small business in Queensland, became a public speaker, grew her company to some 400 clients, helping them plan their growth successfully, fully systemised her firm and sold it successfuly just 3 years later.

She went to the US to expand her skills and continue her success. When Ryll returned to Australia in May 2002, her passion for business and the view that anyone can do it if they just know how, led her to see the possibilities teaching teenagers and youth about business could bring to their lives, well-being,families and communities. With that, she established the StepUp Foundation which has now transformed the lives of 1000's of teenagers across Australia and is soon to expand worldwide.

Business Improvement

In 1987 Rob subscribed to his first “Business Development” program and read his first “Personal Development” book (Think & Grow Rich). Since that book he has devoured over 300 business and personal development books. He has also consumed countless articles, tapes, CDs, DVDs, manuals and seminars.

Today Rob is recognised as the leading business coach to the Accounting profession. He has extensively researched how accountants run their businesses in 5 countries. He has developed or co-developed products for the profession – primarily software and training programs.

Rob has also been heavily involved in 3 businesses that provide services to accounting firms and he even spent 9 months in an accounting firm to see how it worked – or didn’t! He has personally turned around a service-based business from a $340K loss to a $2.5m profit in 15 months (doubling revenues at the same time) and has helped hundreds of accounting firms grow and develop their businesses.

Internet Marketing and Mail Order

Over the last 10 years Shane has been highly successful at growing numerous businesses in manufacturing, printing, professional services, consulting, building design, and construction.

Shane grew a printing company from start-up to $3 million in less than 24 months in a highly competitive market. With a home improvement company he owned, Shane grew sales by 160% in less than 3 months. And - with a manufacturing company, Shane implemented production systems which increased productivity by 51% and reduced errors to virtually nothing - just .01% , when most of their competitors are running at 1-2% and much more.

And growing businesses in an operations capacity isn't the only area where Shane excels. In fact, most significantly Shane is an internet marketing strategist who specialises in traffic generation and conversion. Shane's internet marketing and mail order talents have transformed the profits of 50+ websites producing extraordinary bottom line improvements.