Visitor Conversion Tips

Okay, you have a website and you are getting traffic to your site but how many visitors are taking action, calling or purchasing?

If you don’t know the conversion percentages for your website then there is a good chance that you are losing opportunities, and more importantly, money.

So what can you do to improve your conversions?

Well … there are 6 things to look at:

1. Is the copy persuasive?

Does it take the reader by the hand and lead them on a journey to the sale?

And when I say take them by the hand, I mean is it like listening to someone tell a gripping story that has you sitting on the edge of your chair, waiting to see where it’s going to end up?

Your copy needs to be interesting for the reader or otherwise they will get bored or confused and click away.

Your copy needs to flow like a river in the direction of a sale. Sure, you need to show your reader the benefits of your product or service but your copy should always flow.

And most importantly ask your reader to take action. If you want them to call you, buy from you or take your advice, ask them to do so. It’s amazing how many websites have wonderful copy but fail when it comes time to ask for the order.

2. Are you using tools to automate your online sales process?

If you aren’t, you’re missing sales. You see, It's a fact that as many as 80% of sales are made after the 5th contact with a potential customer, yet most sales people give up after the 2nd contact.

So – it stands to reason that if your potential customers receive regular email follow-up messages from you, your sales will increase. The great thing is, you can automate this process saving you time and money, and making you extra money for virtually no extra cost.

What I’m talking about is Email Autoresponders.

Write your emails once and the system personalises them and sends them out to your potential customers at predetermined intervals.

Imagine how long it would take to write individual emails to every prospect that visited your website.
That’s why using autoresponders can be so profitable.

We use several autoresponder systems in our business (I don’t recommend that you do that) and if you asked me which one I would choose if we were starting over again I would say Aweber.

Aweber is relatively cheap, easy to set up and best of all is extremely reliable. This link will take you through to Aweber’s information page

3. Is your website confusing?

What are you asking your visitor to do? Give your visitor too many choices and there’s a good chance they won’t make any. My twin 5 year old boys are a classic case. Put a cake in front of them and it will disappear in a heart beat. Take them to a cake shop and they can’t make a decision on which one they want.

4. How quickly can your website visitor identify with your product or service?

Does your website offer your visitors enough quick information within 2-3 seconds to make them want to stay? You see, that’s how much time you have before your visitor makes up his or her mind as to whether they are going to stay or not.

5. Get personal.

Quite often people will buy from you because you have a great product or service. But that’s not the only reason.

Sometimes people actually buy from you because they like and trust you.

It’s true.

So share something about yourself. Why not let your personality shine through your website?

Show them what you and your team look like.

Tell them why you’re selling your product or service and why you think it will work for the reader.

That way the whole process becomes a little more personal and your website will stand head and shoulders above your competitor’s “buy my product please” websites.

6. Test.

Testing various elements on your website is the only way to measure the increase in conversions.

For instance, we needed a sales page for our College of Copywriting and Marketing and we wanted to make sure that it would convert as many visitors into enquiries as possible.

The first thing we looked at was the headline. We tested two versions and one pulled a 25% better conversion than the other. They read:

“You can Master the Art of Copywriting within Weeks”

Vs.

“How to Master the Art of Copywriting within Weeks”

So which one do you think converted better?

Well, after setting up our website to test different headlines on our site, we found that the first headline produced a 25% better conversion than the second ad.

This exercise is well worth doing butif you don’t want to go to the trouble of doing this yourself, I’d recommend that you arrange for an expert to do this for you. The same goes for copy, colours etc.

So which of the six visitor conversion tips should you attack first?

There are two that you should look at straight away.

1. Autoresponders. I can’t stress how important they are for converting visitors into customers. We use Aweber for all sorts of reasons and we think they are the best.

2. Copywriting. I know you might think that we are biased but a compelling message on your site will always improve visitor conversions.

Have a look at your website. Be as critical as you can possibly be, make improvements. Use tools like autoresponders and convert more visitors into customers.

Why let someone else take your future customers?