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A B O U T U S
Words that Sell
Pty Ltd was established in 1993 in Brisbane, Australia by
Kris Mills (formerly Kris Fitzsimmons). Today it is a multi-faceted
marketing and communications consultancy, publishing company,
and business resource center helping many thousands of business
professionals around
the globe via the internet.
Kris is recognised by many of her peers as one of the top
direct response copywriters and marketers in Australia.
'One
of our most recent and successful campaigns orchestrated
by Kris is our commercial insurance direct mail campaign
which achieved immediate results and improved our
hit-rate from under 10% to between 70–80% … the
results are testimony to the value she can add to
a business such as ours.”
Kerry Daly - Former
Managing Director,
The Rock Building Society
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For the last 10 years Kris and her team have consistently
achieved spectacular successes for a broad range of industries
including
financial institutions, mortgage brokers, financial planners,
real estate and more.
“ I
have known the author, Kris Mills of Words that Sell
for 8 years now and in that time I've witnessed her
letters and other marketing material weave magic
for real estate and mortgage broking businesses."
Keith
Abraham – CSP,
People Pursuing a Passion
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Some of our results in the financial services industry include:
A
series of ads, direct mail campaigns and marketing
strategies that took them from start up
to $3.4 million in 18 months. Some of the results
we achieved include:
1200 responses to a mortgage elimination
seminar ad in Melbourne.
Consistently 100 – 200
responses to
a mortgage elimination seminar ad in Brisbane.
Consistently 600 – 850
responses to
a mortgage elimination ad in Sydney.
5% turn up rate from a direct
mail seminar invitation to a cold list.
From 1 call to 50 on a Sunday -
We created an ad in the Sunday Mail promoting a
new loan product. The clients’ previous advertising
used to generate about 1 telephone call on the
Sunday and then responses picked up on the Monday.
The ad we created brought over 50 calls on the
Sunday alone.
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Kris has also authored a number of marketing publications
including:
Advertising
and Marketing Toolkit
Financial
Planners Sales Letters
Mortgage
Broker Sales Letters
Real Estate Listing Letters
Marketing
Plan Time Saver Kit
Proposals
and Tenders that Sell
Marketing Manager's Toolkit
and more.
To read testimonials click here.
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