You know it - doing business with certain retailers, suppliers or service providers (especially the Government) can be boring. Yes?

But what if there was a way to turn those mundane parts of the transaction into fun experiences for your customers? How would it make them feel? And how would that feeling affect your sales, the mood of your people, and your lives in general?

In a previous blog I spoke about “touch points” or “moments of truth”. The way your customer experiences your brand at each touch point has a large bearing on the perception of your organisation and whether or not they purchase from you or stay loyal to you. Make it fun at each touch point and you’re onto a winner.

Many companies have a “boring” or even potentially frustrating step in any transaction. It might be …

• Waiting in queues (assuming you can’t avoid having queues)?
• Waiting on hold on the telephone
• Filling out forms
• Walking up stairs or escalators to get to your premises

Picture this. You’re at a railway station. In front of you are a set of stairs and an escalator. Which option do most passengers take? The escalator, of course - or do they?

Check out the video below …

Cool, isn’t it! So - how can you make it fun for your customers to do business with you … particularly during the boring parts of a transaction.

Already do some fun, quirky things to involve your customers? If so, I’d love to hear them. Send me an email and I’ll do my best to feature them in a future post.