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	<link>http://www.wordsthatsell.com.au</link>
	<description>"Serious writing tools for people serious about results."</description>
	<pubDate>Mon, 22 Feb 2010 03:20:13 +0000</pubDate>
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		<link>http://www.wordsthatsell.com.au/marketing/286/</link>
		<comments>http://www.wordsthatsell.com.au/marketing/286/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 19:59:21 +0000</pubDate>
		<dc:creator>Kristina Mills: Words that Sell</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.wordsthatsell.com.au/?p=286</guid>
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]]></description>
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		<item>
		<title>10 Quick Tips to Make Your Headlines Sing</title>
		<link>http://www.wordsthatsell.com.au/writing/stuck-for-words-on-how-to-make-that-headline-sing/</link>
		<comments>http://www.wordsthatsell.com.au/writing/stuck-for-words-on-how-to-make-that-headline-sing/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 19:56:21 +0000</pubDate>
		<dc:creator>Kristina Mills: Words that Sell</dc:creator>
		
		<category><![CDATA[2010 - February]]></category>

		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Copywriting]]></category>

		<category><![CDATA[Words that Sell E-Letter]]></category>

		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.wordsthatsell.com.au/?p=404</guid>
		<description><![CDATA[ 
1. Feature powerful benefits
2. Use “punchy” or unusual words so they attract more attention
3. Use the word “YOU” or at least imply it (eg. How to)
4. Mention your Unique Selling Proposition 
5. Be very specific with your claims. Specific numbers attract more attention eg. 732 instead of 700
6. If your product appeals to a [...]]]></description>
		<wfw:commentRss>http://www.wordsthatsell.com.au/writing/stuck-for-words-on-how-to-make-that-headline-sing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Copywriting 101: Asking for the Order</title>
		<link>http://www.wordsthatsell.com.au/writing/copywriting-writing/copywriting-101-asking-for-the-order/</link>
		<comments>http://www.wordsthatsell.com.au/writing/copywriting-writing/copywriting-101-asking-for-the-order/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 19:51:39 +0000</pubDate>
		<dc:creator>Kristina Mills: Words that Sell</dc:creator>
		
		<category><![CDATA[2010]]></category>

		<category><![CDATA[2010 - February]]></category>

		<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://www.wordsthatsell.com.au/?p=399</guid>
		<description><![CDATA[Here&#8217;s an excerpt from our copywriting course. I thought you might find it to be useful &#8230;
&#8230; So - in a sales letter or ad or any other piece of marketing material include a “call to action”. A “call to action” asks the reader to take the next step – to call, email, write, register [...]]]></description>
		<wfw:commentRss>http://www.wordsthatsell.com.au/writing/copywriting-writing/copywriting-101-asking-for-the-order/feed/</wfw:commentRss>
		</item>
		<item>
		<title>4 Things To Do To Help Make This Year Your Most Profitable Year Ever</title>
		<link>http://www.wordsthatsell.com.au/marketing/4-things-to-do-to-help-make-this-year-your-most-profitable-year-ever/</link>
		<comments>http://www.wordsthatsell.com.au/marketing/4-things-to-do-to-help-make-this-year-your-most-profitable-year-ever/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 19:45:17 +0000</pubDate>
		<dc:creator>Kristina Mills: Words that Sell</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.wordsthatsell.com.au/?p=397</guid>
		<description><![CDATA[1.Establish Key Performance Indicators 
&#8230; which measure a variety of financial areas within your business eg. cost per enquiry, cost per sale, profit margins, lifetime value of a client, average transaction value and so forth. That way you have some very clear benchmarks or yardsticks to base any future profit enhancement initiatives on.
Now, against each [...]]]></description>
		<wfw:commentRss>http://www.wordsthatsell.com.au/marketing/4-things-to-do-to-help-make-this-year-your-most-profitable-year-ever/feed/</wfw:commentRss>
		</item>
		<item>
		<title>What Clients Say &#8230; Positive Results</title>
		<link>http://www.wordsthatsell.com.au/marketing/what-clients-say/</link>
		<comments>http://www.wordsthatsell.com.au/marketing/what-clients-say/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 19:58:18 +0000</pubDate>
		<dc:creator>Kristina Mills: Words that Sell</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.wordsthatsell.com.au/?p=407</guid>
		<description><![CDATA[&#8220;I&#8217;ve known Kristina for around 15 years&#8230;
She has a rare talent for communicating powerfully, clearly and effectively.
Her depth of marketing knowledge is amazing and she produces positive results.
In addition to this, I&#8217;ve found her to be honest and pleasant to work with.
I strongly recommend that you contact her if you wish to massively grow your [...]]]></description>
		<wfw:commentRss>http://www.wordsthatsell.com.au/marketing/what-clients-say/feed/</wfw:commentRss>
		</item>
		<item>
		<title>44 Essential Pieces For Your Marketing Arsenal (2010 edition)</title>
		<link>http://www.wordsthatsell.com.au/marketing/44-essential-pieces-for-your-marketing-arsenal-2010-edition/</link>
		<comments>http://www.wordsthatsell.com.au/marketing/44-essential-pieces-for-your-marketing-arsenal-2010-edition/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 19:31:34 +0000</pubDate>
		<dc:creator>Kristina Mills: Words that Sell</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.wordsthatsell.com.au/?p=393</guid>
		<description><![CDATA[I often get asked what sorts of sales pieces does a business need to maximise their sales conversions and repeat sales.
Well - every business IS different, but here is a good starting point.
Generating leads …
1. A Yellow Pages ad that sells (if you&#8217;re in a classification where there are a large number of large ads [...]]]></description>
		<wfw:commentRss>http://www.wordsthatsell.com.au/marketing/44-essential-pieces-for-your-marketing-arsenal-2010-edition/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The &#8220;Me Too&#8221; Rule And How to Profit From It</title>
		<link>http://www.wordsthatsell.com.au/writing/copywriting-writing/the-copycat-rule-and-how-to-profit-from-it/</link>
		<comments>http://www.wordsthatsell.com.au/writing/copywriting-writing/the-copycat-rule-and-how-to-profit-from-it/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 04:30:21 +0000</pubDate>
		<dc:creator>Kristina Mills: Words that Sell</dc:creator>
		
		<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://www.wordsthatsell.com.au/?p=380</guid>
		<description><![CDATA[Ever noticed this &#8230; that if a sales promotion, offer or argument is accepted by many in the industry it is perceived to be accepted by the masses, or by the person’s peer group, your customers will accept the proposal as well.
People like to be accepted. They think that if it’s okay for their friends, [...]]]></description>
		<wfw:commentRss>http://www.wordsthatsell.com.au/writing/copywriting-writing/the-copycat-rule-and-how-to-profit-from-it/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Power and The Weight It Wields In the Sales Process</title>
		<link>http://www.wordsthatsell.com.au/writing/power-and-the-weight-it-wields-in-the-sales-process/</link>
		<comments>http://www.wordsthatsell.com.au/writing/power-and-the-weight-it-wields-in-the-sales-process/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 04:29:42 +0000</pubDate>
		<dc:creator>Kristina Mills: Words that Sell</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Copywriting]]></category>

		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.wordsthatsell.com.au/?p=387</guid>
		<description><![CDATA[Certain members of the community wield great influence over the buying public. With that, their opinions are treated like gold. For instance, when a doctor recommends a health solution, people listen.
The same goes for your accountant. Your accountant is seen as the “trusted advisor” to business. So when an accountant recommends a solution to their [...]]]></description>
		<wfw:commentRss>http://www.wordsthatsell.com.au/writing/power-and-the-weight-it-wields-in-the-sales-process/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Free Copy of Scientific Advertising by Claude Hopkins</title>
		<link>http://www.wordsthatsell.com.au/marketing/free-copy-of-scientific-advertising/</link>
		<comments>http://www.wordsthatsell.com.au/marketing/free-copy-of-scientific-advertising/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 06:22:11 +0000</pubDate>
		<dc:creator>Kristina Mills: Words that Sell</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Copywriting]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.wordsthatsell.com.au/?p=353</guid>
		<description><![CDATA[
This highly acclaimed advertising book is absolutely brilliant. Just fill out your details below and we&#8217;ll send you a link (copyright-expired in the Public domain).
This book is widely recognised in advertising industry as being an absolute must-read for copywriters and anyone else who is serious  about being in advertising. So arrange your copy now.
When you [...]]]></description>
		<wfw:commentRss>http://www.wordsthatsell.com.au/marketing/free-copy-of-scientific-advertising/feed/</wfw:commentRss>
		</item>
		<item>
		<title>When Highlighting Product Flaws Increases Copywriting Responses</title>
		<link>http://www.wordsthatsell.com.au/marketing/when-selling-the-bad-the-ugly-and-the-negative-works-like-wildfire/</link>
		<comments>http://www.wordsthatsell.com.au/marketing/when-selling-the-bad-the-ugly-and-the-negative-works-like-wildfire/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 00:57:36 +0000</pubDate>
		<dc:creator>Kristina Mills: Words that Sell</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Copywriting]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Selling]]></category>

		<category><![CDATA[Words that Sell E-Letter]]></category>

		<category><![CDATA[Writing]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[copywriter]]></category>

		<category><![CDATA[copywriting]]></category>

		<category><![CDATA[Kristina Mills]]></category>

		<category><![CDATA[negative advertising]]></category>

		<category><![CDATA[volkswagen]]></category>

		<category><![CDATA[words that sell]]></category>

		<guid isPermaLink="false">http://www.wordsthatsell.com.au/?p=342</guid>
		<description><![CDATA[Whether you&#8217;re a professional copywriter, a marketer, a sales person or your business hires copywriters, marketing people or salespeople you&#8217;ll know that when it comes to promoting your product or service people often focus on trying to write copy or communicate only the benefits of a product &#8230; how the product or service will transform [...]]]></description>
		<wfw:commentRss>http://www.wordsthatsell.com.au/marketing/when-selling-the-bad-the-ugly-and-the-negative-works-like-wildfire/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Values and the Art of Copywriting Persuasion</title>
		<link>http://www.wordsthatsell.com.au/marketing/values-and-the-art-of-persuasion/</link>
		<comments>http://www.wordsthatsell.com.au/marketing/values-and-the-art-of-persuasion/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 03:59:19 +0000</pubDate>
		<dc:creator>Kristina Mills: Words that Sell</dc:creator>
		
		<category><![CDATA[Copywriting]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[communication]]></category>

		<category><![CDATA[copywriting]]></category>

		<category><![CDATA[influence]]></category>

		<category><![CDATA[Kristina Mills]]></category>

		<category><![CDATA[persuasion]]></category>

		<category><![CDATA[values]]></category>

		<guid isPermaLink="false">http://www.wordsthatsell.com.au/?p=331</guid>
		<description><![CDATA[Compare successful entrepreneurs with unsuccessful entrepreneurs and you&#8217;ll find that the biggest difference between them is their communications skills - or more specifically, their skills of persuasion.
Successful people have the ability to connect with others, to build warm relationships with others, and to persuade others to do what they want them to do.
The greatest business [...]]]></description>
		<wfw:commentRss>http://www.wordsthatsell.com.au/marketing/values-and-the-art-of-persuasion/feed/</wfw:commentRss>
		</item>
		<item>
		<title></title>
		<link>http://www.wordsthatsell.com.au/marketing/338/</link>
		<comments>http://www.wordsthatsell.com.au/marketing/338/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 07:03:42 +0000</pubDate>
		<dc:creator>Kristina Mills: Words that Sell</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.wordsthatsell.com.au/?p=338</guid>
		<description><![CDATA[
]]></description>
		<wfw:commentRss>http://www.wordsthatsell.com.au/marketing/338/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How the Fun Factor Affects Consumer Behavior</title>
		<link>http://www.wordsthatsell.com.au/marketing/how-the-fun-factor-affects-consumer-behavior/</link>
		<comments>http://www.wordsthatsell.com.au/marketing/how-the-fun-factor-affects-consumer-behavior/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 20:35:14 +0000</pubDate>
		<dc:creator>Kristina Mills: Words that Sell</dc:creator>
		
		<category><![CDATA[Brand]]></category>

		<category><![CDATA[Copywriting]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.wordsthatsell.com.au/?p=233</guid>
		<description><![CDATA[You know it - doing business with certain retailers, suppliers or service providers (especially the Government) can be boring. Yes?
But what if there was a way to turn those mundane parts of the transaction into fun experiences for your customers? How would it make them feel? And how would that feeling affect your sales, the [...]]]></description>
		<wfw:commentRss>http://www.wordsthatsell.com.au/marketing/how-the-fun-factor-affects-consumer-behavior/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Consumer Buy-In Exercise That Blew Up In Kraft&#8217;s Face And What We Can Learn From It</title>
		<link>http://www.wordsthatsell.com.au/marketing/the-consumer-buy-in-exercise-that-blew-up-in-krafts-face-and-what-we-can-learn-from-it/</link>
		<comments>http://www.wordsthatsell.com.au/marketing/the-consumer-buy-in-exercise-that-blew-up-in-krafts-face-and-what-we-can-learn-from-it/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 05:01:31 +0000</pubDate>
		<dc:creator>Kristina Mills: Words that Sell</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Copywriting]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.wordsthatsell.com.au/?p=224</guid>
		<description><![CDATA[Aussie readers may know that Kraft Foods has just released the name of its new-look Vegemite after running a much-publicised competition to come up with a new name. And you&#8217;ll probably also know that there has been an uproar with virtually the whole nation bagging the new name, &#8220;I-Snack2.0&#8243;.
First, let me say that Kraft involving [...]]]></description>
		<wfw:commentRss>http://www.wordsthatsell.com.au/marketing/the-consumer-buy-in-exercise-that-blew-up-in-krafts-face-and-what-we-can-learn-from-it/feed/</wfw:commentRss>
		</item>
		<item>
		<title>6 Quick Marketing Tips to Recession-Proof Your Business</title>
		<link>http://www.wordsthatsell.com.au/marketing/6-quick-marketing-tips-to-recession-proof-your-business/</link>
		<comments>http://www.wordsthatsell.com.au/marketing/6-quick-marketing-tips-to-recession-proof-your-business/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 20:41:11 +0000</pubDate>
		<dc:creator>Kristina Mills: Words that Sell</dc:creator>
		
		<category><![CDATA[Customer experience]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Writing]]></category>

		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://www.wordsthatsell.com.au/?p=212</guid>
		<description><![CDATA[1. Increase your marketing spend but do it smartly
Many companies reduce their marketing spend in a recession which is counter-productive, to say the least. Make sure you don’t. In fact, I recommend that you increase it,  but increase it smartly.
Let me explain &#8230;
First, ensure all your advertising and marketing is measurable. Then - rigorously test and [...]]]></description>
		<wfw:commentRss>http://www.wordsthatsell.com.au/marketing/6-quick-marketing-tips-to-recession-proof-your-business/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How To Profit From Two Of The World&#8217;s Greatest Headlines</title>
		<link>http://www.wordsthatsell.com.au/writing/how-to-profit-from-two-of-the-worlds-greatest-headlines/</link>
		<comments>http://www.wordsthatsell.com.au/writing/how-to-profit-from-two-of-the-worlds-greatest-headlines/#comments</comments>
		<pubDate>Wed, 27 May 2009 02:28:25 +0000</pubDate>
		<dc:creator>Kristina Mills: Words that Sell</dc:creator>
		
		<category><![CDATA[Copywriting]]></category>

		<category><![CDATA[Writing]]></category>

		<category><![CDATA[copywriter]]></category>

		<category><![CDATA[copywriting]]></category>

		<category><![CDATA[headlines]]></category>

		<category><![CDATA[kris mills]]></category>

		<category><![CDATA[kristina]]></category>

		<category><![CDATA[words that sell]]></category>

		<guid isPermaLink="false">http://www.wordsthatsell.com.au/?p=195</guid>
		<description><![CDATA[In this article we take a deeper look at words that sell, dissect two of the most popular headlines of all time written by legend copywriters, discuss why they were popular and how you can tweak them and profit in your copywriting and advertising material.
1. “They Laughed When I Sat Down At The Piano But [...]]]></description>
		<wfw:commentRss>http://www.wordsthatsell.com.au/writing/how-to-profit-from-two-of-the-worlds-greatest-headlines/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Circuses, Yoga, Paint Repair And The Controversial Marketing Strategy That Eradicates Competition</title>
		<link>http://www.wordsthatsell.com.au/marketing/marketreinvention/</link>
		<comments>http://www.wordsthatsell.com.au/marketing/marketreinvention/#comments</comments>
		<pubDate>Wed, 27 May 2009 01:40:08 +0000</pubDate>
		<dc:creator>Kristina Mills: Words that Sell</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Writing]]></category>

		<category><![CDATA[blue ocean strategy]]></category>

		<category><![CDATA[cirque du soleil]]></category>

		<category><![CDATA[duco magic]]></category>

		<category><![CDATA[reinvention]]></category>

		<category><![CDATA[unique selling proposition]]></category>

		<guid isPermaLink="false">http://www.wordsthatsell.com.au/?p=184</guid>
		<description><![CDATA[If you’re frustrated with the never-ending battles with the competition, the tugs-of-war, the see-sawing of market supremacy, this could be the answer.
It happens in most industries … a swarm of companies fight head-to head for the same market, offering the same product or service, with little or no differentiation, in the hope to increase market-share [...]]]></description>
		<wfw:commentRss>http://www.wordsthatsell.com.au/marketing/marketreinvention/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Copywriting Lessons From A Vacuum Cleaner Salesperson</title>
		<link>http://www.wordsthatsell.com.au/writing/copywriting-writing/demonstration-proof-copywriting/</link>
		<comments>http://www.wordsthatsell.com.au/writing/copywriting-writing/demonstration-proof-copywriting/#comments</comments>
		<pubDate>Thu, 21 May 2009 00:09:51 +0000</pubDate>
		<dc:creator>Kristina Mills: Words that Sell</dc:creator>
		
		<category><![CDATA[Copywriting]]></category>

		<category><![CDATA[Selling]]></category>

		<category><![CDATA[copywriting]]></category>

		<category><![CDATA[demonstration]]></category>

		<category><![CDATA[Duracell]]></category>

		<category><![CDATA[Energiser]]></category>

		<category><![CDATA[sales]]></category>

		<category><![CDATA[salesperson]]></category>

		<category><![CDATA[words that sell]]></category>

		<guid isPermaLink="false">http://www.wordsthatsell.com.au/?p=178</guid>
		<description><![CDATA[It never ceases to amaze me how the most memorable copywriting lessons often eventuate from the most simple activities.
A month ago, my vacuum cleaner died so I went down to my local shopping centre to buy a new one. I walked inside the store wanting to buy a fairly economical $150 vacuum cleaner. While I [...]]]></description>
		<wfw:commentRss>http://www.wordsthatsell.com.au/writing/copywriting-writing/demonstration-proof-copywriting/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Great Copywriter Debate: Which Copywriters Are Better - Male or Female?</title>
		<link>http://www.wordsthatsell.com.au/writing/the-great-copywriting-debate-which-copywriters-are-better-male-or-female/</link>
		<comments>http://www.wordsthatsell.com.au/writing/the-great-copywriting-debate-which-copywriters-are-better-male-or-female/#comments</comments>
		<pubDate>Mon, 11 May 2009 03:36:13 +0000</pubDate>
		<dc:creator>Kristina Mills: Words that Sell</dc:creator>
		
		<category><![CDATA[Copywriting]]></category>

		<category><![CDATA[Writing]]></category>

		<category><![CDATA[copywriter]]></category>

		<category><![CDATA[copywriters]]></category>

		<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://www.wordsthatsell.com.au/?p=170</guid>
		<description><![CDATA[As some of you may know I’m about to launch a Copywriter Mentoring program. As part of that, I&#8217;ve been &#8220;head down&#8221; putting together  training material on the traits of highly successful copywriters. Before long, my thought processes soon turned to the Male vs Female debate. More specifically, I started to ponder the question, [...]]]></description>
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		<title>The Words that Sell To Women</title>
		<link>http://www.wordsthatsell.com.au/writing/the-words-that-sell-to-women/</link>
		<comments>http://www.wordsthatsell.com.au/writing/the-words-that-sell-to-women/#comments</comments>
		<pubDate>Mon, 11 May 2009 00:41:06 +0000</pubDate>
		<dc:creator>Kristina Mills: Words that Sell</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Copywriting]]></category>

		<category><![CDATA[Writing]]></category>

		<category><![CDATA[copywriter]]></category>

		<category><![CDATA[copywriting]]></category>

		<category><![CDATA[female]]></category>

		<category><![CDATA[marketing to women]]></category>

		<category><![CDATA[women]]></category>

		<category><![CDATA[words that sell]]></category>

		<guid isPermaLink="false">http://www.wordsthatsell.com.au/?p=162</guid>
		<description><![CDATA[Next time you’re writing sales copy, consider this when you&#8217;re marketing to women or men, specifically …
As a marketing professional you obviously know your product well, so you’ll know that the needs of your men clients are different to those of your women clients. And salespeople, you’ll know that when you’re selling in a face-to-face situation you’ll highlight certain features [...]]]></description>
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