If you're saying to yourself, "Yes, that's me" ... "Yes, I'd like to see our marketing responses improve in a big way", let us help you with that.

I’m Kristina (some people may remember me as Kris Mills or Kris Fitzsimmons from the copywriting and mail order conferences I have appeared at around Australia).

For the last 15 years I've had the most incredible privilege of using my writing and strategic gifts to seriously transform the profitability of businesses, and in turn (and this is the part I like the most) ...

... play a role in helping my clients transform the lives of the customers that they serve. For me, that's absolutely magical!

My team and I create "words that sell". And creating "words that sell" includes developing communications strategies and writing marketing pieces to attract more customers to a business. I've been doing that for 15 years now. In that time I’ve helped many thousands of clients achieve some seriously spectacular results.

In fact, in dollar terms my copy would have earned them several tens of millions of dollars (better still, our copy has helped change many people’s lives along the way).

Not only that, we’ve had and continue to have the incredible privilege too of working with some of Australia’s and the world’s most inspirational and amazing entrepreneurs and companies.

Some of the world's most inspiring speakers and transformational gurus.

Some of the world's most incredibly gifted marketing and profit improvement experts.

The country's most results-producing wealth creation educators.

As well as hundreds of incredibly innovative and customer-driven companies with massive corporate hearts.

Now, if your business is doing incredible things too, we’d like to help you enjoy massive marketing success too.

People come to us to transform their marketing results for a number of reasons. Are you interested in …

• Get a better return on your marketing dollar? If your current marketing campaigns are starting to sag and buckle, my team and I can inject new life into them with a fresh new approach.

• Launch a new product? You have an awesome new product that is going to cause a sensation in the industry you want to make sure it makes a huge splash.

Talk to any one of my clients and they will tell you that I’m big (really big) on delivering massive value.

Specifically, I recognize that although great copy is vital in producing massive sales, I also know that there are a number of other elements that have a big impact too.

So - I figure that I’d be doing you a disservice if I didn’t let you know what those elements are.

That's why I always share these extra tactics with you free of charge and where appropriate, weave them into your copy.

My team and I don’t just type words into a keyboard and then hand you a plain text file and leave you to fend for yourself.

For a start, I write visually which means I don’t just supply you with plain text. I show you which words need highlighting, where to place images, what fonts to use and give you guidance on a whole bunch of other elements that are proven to lift your responses dramatically.

All this extra advice is provided to you free of charge (please note I am not a designer and therefore don’t design or typeset your material but I provide you with tips and guidelines you can then take to your designer).

Here are just some of the things I include:

• Obviously you get compelling copy all the way throughout your marketing piece.

• You also get a strategy designed to “break through the clutter” and make your message stand out.

• Plus, an intoxicating offer designed to get your prospects opening their wallets.

Apart from these things you also receive …

• At the very least, two powerful headlines you can use to test so once you have used my final draft you then establish that as the control and use the alternative headline to test responses.

• Copy formatting using the line spacing, paragraph formats, word emphasis techniques and other layout techniques that can increase readership by as much as 83%.

• At least 5 credibility builders and as many elements of proof as we possibly can.

• The actual headline colour proven to generate double the sales of any other.

• Hypnotic and psychological triggers.

• Strong call to action on the order form to increase responses even further.

• Photography and image suggestions to maximize results.

• Media placement and buying tips (if appropriate) to ensure your ad stands out.

• How to sign a letter in a way that adds credibility to your message.

• Other layout elements including borders, margins, screens, backgrounds and more.

• Some neat tricks to draw attention to certain text including margin notes, captions, P.S. messages, highlighting and more.

• Plus many of the dozens of other techniques that we feature in our Freelance Copywriting Certificate and Website Copywriting Mastery courses.

Plus …

FREE Personalised

Once I have written the copy I also formulate a move-forward strategy which features specific action steps for you to follow to ensure you get the most from the marketing piece.

These tips may include list selection advice, PayPerClick advertising tips, automation advice, how to test economically, which technology to use, how to save money on implementation, how to convert more leads into sales and more.

So – if our values are in alignment let’s work together to earn you more money. Your investment in our services depends on the project with a minimum project fee of $AU4000 regardless of the size.

Here are the projects where I can deliver the most value to your business:

• Sales letters (offline and online) - Just let me know a little more about your business and the project and I’ll recommend the right format and let you know what your investment will be for that. If I end up writing a longer letter as a result of the initial brief, consider it a bonus (I believe in under-promising and over-delivering).

• Print advertisements (long copy) – Whether you want to run an ad in a newspaper or magazine, you can get massive results with the right direct response print ad or advertorial-style ad … and I can help you maximize your selling power.

• Web copy – if your website is aimed at generating a lead and/or converting a lead into a sale let me help you get the best return on your marketing dollar. I’m a pro at writing online copy that sells and I not only use these techniques for our clients but in our own businesses too.

• Email auto-responders – it’s a fact that 8 in 10 people buy after the 5th contact with a company yet most companies stop after the 3rd contact. Email auto-responders (if written in the right way) will increase your sales dramatically.

Obviously, I can’t promise you’ll get a certain result. It’s impossible to do that. In fact, anyone who does that is telling lies.

All sorts of factors (dozens of them) play a role in the results you generate.

After all, I can’t control what your competitors will do. Nor can I control the economic conditions or the weather (for a start).

What I can do is give you a taste of some of the results we have produced for clients in a wide variety of industries.

Here are some of them …

Property investment consultancy - A series of ads, direct mail campaigns and marketing strategies that helped them earn $3.4 million in fees in 18 months (from start-up). Some of the results we achieved include:

• Consistently 1200 responses to a mortgage elimination seminar ad in Melbourne.
• Consistently 100 – 200 responses to a mortgage elimination seminar ad in Brisbane.
• Consistently 600 – 850 responses to a mortgage elimination ad in Brisbane.
• 5% turn up rate from a direct mail seminar invitation to a cold list.
• Took them from zero to $3,400,000 in 18 months.
• 40 property sales commitments made in one evening from a project specific seminar. That equates to roughly $3,200,000 in sales for one evening.
• Assisted in the development of seminar presentation and hand out material that generated anywhere from 33% - 66% conversion to appointment.

Business consulting – wrote marketing collateral that attracted 26% of their client base to an event – 66% more than their best result previously (and these people were already great marketers).

Photocopiers - A 324% increase in responses for a remanufactured copier business - Our client was finding that their old ad got lost amongst the new copier ads and people didn’t understand the benefits of owning a remanufactured copier. The ad we created showed the savings and quality benefits a prospect received and as a result, generated a huge increase in calls. In January (their quietest month) they usually have to advertise heavily in other publications. With the help of the Yellow Pages advertisement we created, they didn’t need to advertise and still pulled in exceptional sales figures for that month.

Financial Institution - From 1 call to 50 on a Sunday - We created an ad in the Sunday Mail promoting a new loan product. Their previous advertising used to generate about 1 telephone call on the Sunday and then responses picked up on the Monday. The ad we created brought over 50 calls on the Sunday alone.

Insurance co. - From 8% response to 22% response just by changing the words - Our client wanted to sell more business insurance to its clients. They sent out a campaign previously with a strong offer and generated 8% on their letter. We revamped the letter and it is consistently pulling 20-22%.

Property Managers - 76% response from direct mail - We conducted market research with a client’s existing landlords to determine their future needs. To do that, we sent out a feedback form. We used a unique approach to maximise return of the feedback form. 76% of people completed and returned the form.

Mortgage Broker- A mortgage broker used one of my lead generation letters and after sending just 150 letters out, he wrote 6 deals from it and earned himself $11,000. Another broker wrote $2.8 Million in Loan Transactions from one budget flyer campaign. We have dozens more mortgage broker success stories like this one.

Marine Dealership - 200% over sales targets - One strategy and revamping of a letter generated 600 open day responses for a marine dealer. They hoped for 200.

Car Service Franchise - Doubling of annual turnover from one letter - Our client wanted to attract more business from car dealerships. They had been finding this extremely difficult in the past, and weren’t having much success. We created a letter and marketing pack which directly lead to a 100% increase in their annual turnover.

Car detailing franchise - Quality of leads improved 90% and they increased prices 10% — from a Yellow Pages ad - Our client found that most callers in the past had been tyre kickers — they’d ring around for the best price. The ad we created brought them a tremendous increase in calls and reduced their price shoppers by 90%. What’s more, these results have allowed them to increase their prices on one of their services by 10% without any reduction in business. This is amazing in a very price competitive industry.

Cleaning franchisor - $119,500 in sales from one ad - We created an ad selling cleaning franchises. It generated $119,500 in sales the first time it ran and brought two international license enquiries.

Other industries I have written for and produced great results in include:

"... one of the most talented in Australia ... possibly the world!"

"Kris, thank you for everything! To say I'm happy with what you have done for us would be an understatement. You have been invaluable to the development of the marketing systems within our franchise system. And the marketing strategies you have written for our clients have also worked a treat.

Look, over the years I've rubbed shoulders with a number of accomplished marketing strategists, through my international business dealings, and from what I have experienced, I consider you to be one of the most talented copywriters and strategists in Australia ... and possibly the world. Not only is your material delivering the goods, you are also very easy to get along with too.

It's a pleasure doing business with you and I look forward to a long and mutually rewarding business relationship."

Nic Clark - Founder, Icon Business Solutions -
Global franchised business consultancy

" You managed to increase sales by a real 48% "

" Thank you for your work Kris. I am very impressed with the quality and response from Guitar Tips and have recommended you to all my business friends.

I wanted to get my message across to people that I truly have a great product...but just could not find the right words to use!

After you guys re-wrote my message - You managed to increase my online sales by a real 48% and my existing customers are now recommending it to all their friends because they love it so much!
Well done Kris and I will continue to use your services for many of my future ventures if you keep up this high standard."

Chris Elmore - Guitar Tips
www.guitartips.com.au

" Improved our hit-rate from under 10% to between 70–80%"

" Kris has provided creative, copywriting, layout, printing and direct mail distributions services for The Rock for several years … delivering meaningful benefits to our business in the form of cost-effective marketing strategies, lower direct marketing and distribution costs through out-sourcing, and significant improvements in the overall effectiveness of our direct marketing efforts.

Kris re-wrote our brochures and related marketing material and we now have a range of brochures that effectively jump off the counter and shout at people about the benefits of our financial services and products.

One of our most recent and successful campaigns orchestrated by Kris is our commercial insurance direct mail campaign which achieved immediate results and improved our hit-rate from under 10% to between 70–80% … the results are testimony to the value she can add to a business such as ours.”

Kerry Daly — Former Managing Director
The Rock Building Society, Rockhampton

"... a true sign of a perfectionist"

" Kris was instrumental in the recent overhaul of SEEK's sales collateral. Her contribution was far greater than the bold headlines and compelling copy she suggested to sell our messages - it has actually helped us in our effort to evolve our sales force to solution based selling. Kris conducted her own research and analysis to support and in many cases, extend, our key value propositions.

This was over and above our expectations or brief - a true sign of a perfectionist. The collateral came in on time and within budget and the feedback from our sales force has been wildly positive. One of our top salespersons sent through the following:

"Just sat down with a cup of coffee to devour the new sales collateral. It looks great and covers off all aspects or challenges that are presented to us!! Congratulations and thanks to you and your team."
We will certainly be tapping Kris's expertise in the future in both crafting and presenting our sales messages."

Katie May — Marketing Director
Seek Communications (www.seek.com.au )

" ...legendary"

" Kris is a real Australian success story. She’s an amazing master of writing hard selling copy. The results she gets for her clients are almost legendary."

Peter Sun — Peter Sun Marketing,
One of Australia’s direct marketing legends.

" Switched on marketing mind and rare advertising talent, but it’s more than that. It’s ‘street smarts’. She KNOWS what gets results!"

Robert Nixon — former General Manager,
Results Accountants’ Systems — Sydney

" ... top 5"

" Kris is easily one of the top 5 direct response copywriters in this country. I’ve worked with international copywriting legends like Bob Bly and Kris is right up there in that category. Great DR copywriters are as rare as hens’ teeth in Australia. I feel fortunate that I stumbled across Kris."

Peter Nicholas — CEO,
Cat Media, Sydney

" Kris is by far the most talented direct marketer I’ve ever seen. And I’ve worked with a pile of ‘creative’ types who are driven by ego and not results. Our investment in her words and strategies has paid us back 60 times over - millions of dollars!"

Martin Josselyn — Managing Director,
Wealth Guard — Sydney

" Advertising guru! Words that Sell - yep, right on the money! "

Keith Abraham - People Pursuing a Passion
Top 25 motivational speaker, Brisbane

" In short, our turnover has more than doubled in the last financial year, during a recession and much of that has been due to your great service. Your marketing pack has car dealers instantly ready to deal with us. This used to take two – three months of hard selling."

Warwick Lindsay
Duco Magic, Brisbane

" We’re delighted with the work of Words That Sell. When they initially approached us we were already using one of Qld’s highest profile agencies at the time and were a bit apprehensive to use their services at first.

We gave Kris a go at creating our press ads and haven’t looked back. The results have been FANTASTIC ... better than any other agency we’ve used in the past."

Paul Lister — Bavarian Steak House,
Surfers Paradise

Sensational results

" Sensational results. We just can't believe how fantastically your ad has worked for us. Our phone has been ringing HOT with eager, highly qualified prospects who are dying to buy our cleaning licenses. Plus we're on the verge of selling 2 international master licenses."

John Chandler, Master Licensee,
Above All Ceiling Cleaning

I’ve been writing dollar-producing copy for over 13 years now so I am confident in my own ability to write impressive sales copy. That’s why I offer you my 1 month guarantee of delight.

Remember how I said earlier that nobody can guarantee that you will achieve a certain result. That stands true. But what I can do is put in place some parameters that minimize your risk by offering you a “delight” guarantee.

Here’s how it works …

When you receive the first draft of copy, you simply review it and supply us with your feedback within 1 week of receiving the draft. I will then write any revisions needed and give you a final draft free of charge.
From there, you run the copy, as-is within 1 month (if it isn’t run as-is, the guarantee is void).

If when you do that, you’re not completely delighted with the results (and you’re the sole judge of that) I will write one more draft for you free of charge within 30 days of your request.

This additional re-write service is typically worth anywhere between $1000 and $3000. As you can imagine, I don’t make a habit of regularly writing thousands of dollars in copy for free just for the sake of it, so rest assured I will give your project 110% of my effort the first time around.

I’ll either make some extra changes to the existing text or I will re-write it from scratch for you so you’re happy. (After the 2nd draft, no further drafts are provided free of charge).

You can’t get fairer than that.

The first step is for us to provide you with a written proposal so you know how much your investment in our copywriting services will be. You can do that by completing your details at the bottom of the page.
Once you have accepted our proposal we ask for a 50% deposit to lock in a starting date .

Next, if we are writing your copy from scratch you will be sent a comprehensive questionnaire which helps me get a good feel for your business. You’ll be asked to complete that and return it within 30 days along with a signed copywriting agreement and copies of all your marketing material.

Project turnaround times range from 2 to 6 weeks depending on our workload. Projects are allocated on a first come first served basis. If you would like a rush job and would like to jump the queue a 50% surcharge applies.

Just send an email to This email address is being protected from spam bots, you need Javascript enabled to view it   or complete a project request form - click here. Or you can call us direct on 07 3353 1107.