So Much More Than Just Sizzling Copy

FREE Personalised Action Plan (worth $470)

Once we have written the copy I also formulate a move-forward strategy which features specific action steps for you to follow to ensure you get the most from the marketing piece.

These tips may include list selection advice, PayPerClick advertising tips, automation advice, how to test economically, which technology to use, how to save money on implementation, how to convert more leads into sales and more.

What Results Can You Expect?

Obviously I can’t promise you’ll get a certain result. It’s impossible to do that. In fact, anyone who does that is telling lies. All sorts of factors (dozens of them) play a role in the results you generate. After all, I can’t control what your competitors will do. Nor can I control the economic conditions or the weather (for a start). What I can do is give you a taste of some of the results we have produced for clients in a wide variety of industries. Here are some of them …

Property investment consultancy - A series of ads, direct mail campaigns and marketing strategies that helped them earn $3.4 million in fees in 18 months (from start-up). Some of the results we achieved include: • Consistently 1200 responses to a mortgage elimination seminar ad in Melbourne. • Consistently 100 – 200 responses to a mortgage elimination seminar ad in Brisbane and consistently 600 – 850 responses to a mortgage elimination ad in Melbourne. • 5% turn up rate from a direct mail seminar invitation to a cold list. • Took them from zero to $3,400,000 in 18 months. • 40 property sales commitments made in one evening from a project specific seminar. That equates to roughly $3,200,000 in sales for one evening. • Assisted in the development of seminar presentation and hand out material that generated anywhere from 33% - 66% conversion to appointment.

Business consulting – wrote marketing collateral that attracted 26% of their client base to an event – 66% more than their best result previously (and these people were already great marketers).

Photocopiers - A 324% increase in responses for a remanufactured copier business - Our client was finding that their old ad got lost amongst the new copier ads and people didn’t understand the benefits of owning a remanufactured copier. The ad we created showed the savings and quality benefits a prospect received and as a result, generated a huge increase in calls. In January (their quietest month) they usually have to advertise heavily in other publications. With the help of the Yellow Pages advertisement we created, they didn’t need to advertise and still pulled in exceptional sales figures for that month.

Financial Institution - From 1 call to 50 on a Sunday - We created an ad in the Sunday Mail promoting a new loan product. Their previous advertising used to generate about 1 telephone call on the Sunday and then responses picked up on the Monday. The ad we created brought over 50 calls on the Sunday alone.

Insurance co. - From 8% response to 22% response just by changing the words - Our client wanted to sell more business insurance to its clients. They sent out a campaign previously with a strong offer and generated 8% on their letter. We revamped the letter and it is consistently pulling 20-22%.

Property Managers - 76% response from direct mail - We conducted market research with a client’s existing landlords to determine their future needs. To do that, we sent out a feedback form. We used a unique approach to maximise return of the feedback form. 76% of people completed and returned the form.

Mortgage Broker- A mortgage broker used one of my lead generation letters and after sending just 150 letters out, he wrote 6 deals from it and earned himself $11,000. Another broker wrote $2.8 Million in Loan Transactions from one budget flyer campaign. We have dozens more mortgage broker success stories like this one.

Marine Dealership - 200% over sales targets - One strategy and revamping of a letter generated 600 open day responses for a marine dealer. They hoped for 200.

Car Service Franchise - Doubling of annual turnover from one letter - Our client wanted to attract more business from car dealerships. They had been finding this extremely difficult in the past, and weren’t having much success. We created a letter and marketing pack which directly lead to a 100% increase in their annual turnover.

Car detailing franchise - Quality of leads improved 90% and they increased prices 10% — from a Yellow Pages ad - Our client found that most callers in the past had been tyre kickers — they’d ring around for the best price. The ad we created brought them a tremendous increase in calls and reduced their price shoppers by 90%. What’s more, these results have allowed them to increase their prices on one of their services by 10% without any reduction in business. This is amazing in a very price competitive industry.

Cleaning franchisor - $119,500 in sales from one ad - We created an ad selling cleaning franchises. It generated $119,500 in sales the first time it ran and brought two international license enquiries.

Other industries I have written for and produced great results in include: • Accommodation – hotels and serviced apartments •Accounting firms • Alternative health practitioners • Architects • Auto paint repair• Bathroom retail • Beauty products • Beauty therapy • Boat sales • Bicycle retail • Bridal services • Building companies • Building designers • Building products • Business broking • Business coaching • Business directories • Business planning consultant • Business publications • Car sales • Commercial real estate • Computer education • Computer equipment • Computer repair • Computer retailer • Consulting (various) • Cookware • Cosmetics • Direct sales organisations • Domestic services • DVD rental • Education • Electronics (various) • Events • Fashion • Finance Products • Financial institution • Financial Planners • Financial Services • Fitness centres • Flowers • Furniture retailers • Garden services and products • Government • Graphic design firms • Hairdressing services and products • Health products • Home improvement services • Home theatre/AV equipment (various) • I.T. consultants • Insurance • Internet marketing consulting • Internet marketing education • Investment products • Investment services • Jewellery • Kitchen retailers • Life coaching • Lotteries • Magazine publishers • Mail order catalogues • Marketing services and products • Mezzanine financing • Mortgage brokers • Mortgage consulting • Motivational seminars • Muffler repair • Multi-level marketing • Neutraceuticals • NLP consultants • Not for profit • Office furniture • Office supplies • Online gambling guide • Pest control • Photocopiers • P.R. consulting • Practice management consulting • Printing • Professional speaker • Promotional products • Property development • Real estate agencies • Real estate investment guides • Restaurants • Retail (various) • Safety products • Skin care • Software • Sporting teams • Sweepstakes • Telecommunications providers • Tile manufacturers • Toys • Training • Truck parts • Various business franchisors • Various seminar companies • Web designers • Weight loss • Windscreen repair … plus a whole bunch more.

“Kris is a talented and enormously gifted person; the results she gets speak volumes. But gifted people can be difficult. Kris is anything but that-she works enormously hard to get things right and to make her gift really work for her clients. She’s a joy to know and to work with.”

Paul Dunn - Results Net Australia

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You’ll Love My Work … I Guarantee It!

I’ve been writing dollar-producing copy for over 16 years now so I am confident in my own ability to write impressive sales copy. That’s why I offer you my 1 month guarantee of delight. Remember how I said earlier that nobody can guarantee that you will achieve a certain result? That still stands true. But what I can do is put in place some parameters that minimize your risk by offering you a “delight” guarantee. Here’s how it works …

When you receive the first draft of copy, you simply review it and supply us with your feedback within 1 week of receiving the draft. I will then write any revisions needed and give you a final draft free of charge. From there, you run the copy, as-is within 1 month (if it isn’t run as-is, the guarantee is void). If when you do that, you’re not completely delighted with the results (and you’re the sole judge of that) I will write one more draft for you free of charge within 30 days of your request.

This additional re-write service is typically worth anywhere between $1000 and $3000. As you can imagine, I don’t make a habit of regularly writing thousands of dollars in copy for free just for the sake of it, so rest assured I will give your project 110% of my effort the first time around.

I’ll either make some extra changes to the existing text or I will re-write it from scratch for you so you’re happy. (After the 2nd draft, no further drafts are provided free of charge). You can’t get fairer than that. Please note, your 1 month guarantee is considered void if the final invoice isn’t paid by the due date.

Do You Qualify for the Guarantee?

I’ll be honest. These days I don’t do a lot of client work because I just don’t have the time. You see, most of my days are spent running seminars and writing copy for our own online business ventures. That’s why I only take on about 2 new projects a month. And when I do client work, I am obsessive about producing results so you’ll often find me going above and beyond the call of duty. With that, I’m rather fussy about who I take on board. So, do you qualify for the guarantee?

• You have an existing product or service and your business is over 12 months old. As you can appreciate, we can’t offer a guarantee of delight on copy that is written for products or businesses that are untested in the marketplace.
• If you want something that focuses on brand-building instead of direct sales, I’m not the right copywriter for you. I specialize in “salesmanship in print”. I write direct response copy that generates direct sales or direct leads. My reputation has been built on the “measurable responses” I produce.
• You operate within the law. We are in the business of helping people help people NOT helping people rip people off so it goes without saying that if you sell anything illegal or you want me to write emails that will be used as SPAM, or if you sell positive-cash flow or high risk investment schemes I am not the copywriter for you either.
• You communicate honestly in your marketing material. If you use false testimonials and wildly exaggerate your claims, I’m not the copywriter for you either.

If you can answer “yes” to each of these questions and you are 100% comitted to getting great results, it will be my honour to work with you. So – if our values are in alignment let’s work together to earn you more money. Your investment in our services depends on the project and we have a minimum project fee of $AU3000 no matter what size it is.