Copywriters
and PR Consultants ... If
You Aren't Earning $120,000 This Year Working Part-Time You'll Want
to See This!
Now
You Can Get An Unfair Advantage. Have Australia's Queen of Copywriting,
Kris Mills Share Her Success Secrets With You.
If
you're passionate about enjoying an awesome income and lifestyle
as a freelance copywriter but don't know what you need to do to
earn those big bucks, you have come to the right place. Let me help
you with that ... through my Six Figure Copywriter Mentoring Program.
I'm
Kristina Mills (Kris Mills for short), founder of Words that Sell.
I've been a successful direct marketing copywriter for 15 years
now. I'm also an internet entrepreneur, speaker, author
and publisher.
I
have met, worked alongside, shared the stage with and
become friends with some of Australia’s and America’s
most inspirational people.
I
have engineered some massive successes for
my clients. In fact, I’ve earned them many millions
of dollars. And I
have earned seriously awesome money for
myself too (pinch me kind of amounts) without working
crazy hours either.
Today, I'm semi-retired
as a copywriter but when I do write for clients I charge anywhere
from $5,000 to $15,000 or more for one sales letter. In fact, 1
client invested $143,000 in copywriting in the last year alone ...
that's 1 client!.
"the
best female copywriter in the world" ... Paul
Dunn - founder, Results Corporation and CEO, Resultsnet Australia
BUT
it wasn't always like that ...
When
I first started out on my own as a freelance copywriter
I was as "green" as they come and completely
alone. I had thrown myself in the deep end without a life
jacket and was paddling like crazy to make it all work.
I
didn't have the foggiest idea of what was the best way
to attract clients, let alone how to actually run a business.
I just made it up as I went along.
Some
of the things I tried worked like wildfire and others
were disasters.
I sometimes wonder how much more successful I would have
been sooner (not to mention how much less stressed) if
I had just had a helping hand from the outset. Someone
to steer me in the right direction.
I
know it would saved me making all those mistakes ... and
with that, I would have saved one heck of a lot
of money and time, and made a heck of
a lot more money much sooner too.
Now,
let me give you the helping hand and the head start that
I didn't have ... so you can save the heartache and be
"in- demand" from Day one ... by enrolling in
my Copywriter
Protege Program.
It's
a 10 week program where I walk you down the path to success,
mentoring you, sharing my secrets, and steering you away
from the traps.
By
the end you will have all the marketing skills, tools
and strategies you need to build a highly successful copywriting
business.
...
no matter how large or small your business is right now.
...
even if you haven't had your first client yet.
This
program isn't about feeding you with a whole bunch of
theory and then leaving you on your own to implement-
quite the opposite!
Each
week there'll be homework PLUS a marketing action task
which is to develop and execute a particular marketing
strategy during that week and report your results back
to the group.
THAT'S
RIGHT ... it's all about action AND accountability!!!!
Here's
Just Some of What I Cover ...
*
Learn how to earn a six figure income as a copywriter
* Develop a point-of-difference
* Find your ideal target market and niche
* How to get paid what you’re worth
*
Rapport building, marketing and selling strategies
specific for Creatives
*
Effective prospecting techniques
* Building your referral network as well as strategic
alliances and joint ventures
* Which marketing techniques work and which don't
* How to use the Internet to generate leads and sales
* Successful lead generation techniques
* How to use the Internet to generate leads
* Do's and don'ts of selling your copywriting services
* How to profit writing for the web
* Develop a point-of-difference that sets you apart
* Build your "brand"
...
and much much more.
What's
Possible?
Obviously
I don't have a crystal ball so I can't promise you a certain result
but what I can say is that if you implement what I show you and
play full-out, earning well in excess of $100,000 p.a. as a freelance
copywriter is easily possible.
Lets do the math ...
Let’s say you work 48 weeks in a year.
To
earn $100,000 p.a. you need to earn just over $2,000 per
week. That works out to be 20 hours of work if you charge
just $100 per hour, or 10 hours of writing if you charge
$200 an hour (even fewer hours a week if you charge more
than that).
Many
sales letters are from 3000 – 6000 words long
and if you were to charge just $1.50 a word you would
still earn between $4,500 and $9,000 per project (if
you're an experienced copywriter I'd recommend you
charge way more than that). Do just two of these a
week and your income is looking very healthy!
I
make anywhere from $6,000 - $15,000 per letter and
I'll show you how you can too.
IMPORTANT
NOTE: I recently listened to an interview with
one high profile US copywriter who earns around
$600,000 p.a. USD p.a. just from copywriting.
Many
others earn in excess of $1 million just for their
copywriting.
But
if writing online sales letters doesn't tickle
your fancy, here are some other opportunities
that can be quite lucrative for you ...
Proposals,
Tenders and Bids - there's
an absolute TON of opportunity here
as well when you package your proposal
writing services in the right way. I'll
show you a win-win way to significantly
boost your client's win rates and at
the same time quadrupling the earning
potential from each RFP or tender reponse
you do.
BIG
corporate accounts - I'll show you
a way to package your services so that you turn
a one-off project into a six month or 12 month
retainer that offers you lucrative income, but
most importantly it enables you to dramatically
increase their marketing results at the same
time.
Love
writing "property" copy but dislike the amount
of money it (normally) pays? There IS a better
way. I'll show you a clever system for packaging, selling
and writing property ads in a way that cuts your creation
time in half and enables you to earn much more AND at the
same time gives your customers even greater value. Earn
BIG budget money on these (normally) low budget projects.
SURPRISE
BENEFIT ... If you are a property investor,
writing real estate copy can even boost your
investment results. After all, you get to spot
the hot properties and bargain buys BEFORE they
hit the market!! Beat other buyers to the punch!
"Earned
a fee of nearly $3000!"
“Kris,
I had to write and tell you about
my success. I was approached to
write some web pages for a company.
I hesitated at first as I still
had limited experience but fortunately
I had reached the point in your
Secrets of Website Copywriting
Master course that dealt with
general web content writing.
The
tips and guidance you give in
this section gave me the confidence
to take on the job, which resulted
in a fee of nearly $3,000. The
company was very happy with my
work and has since provided me
with another assignment worth
over $1,000 with much more work
to come.
So
thanks for sharing your wisdom
to help everything come together
at just the right time. Can’t
wait to finish the course!”
Beverley
Neil, Victoria Point, Brisbane
Stop
Being a Slave to Time. I'll Show You
How to Break Those "Time for Money"
Shackles and Use Your Writing Skills To Earn Money While You Sleep!
One
of my clients is a $327,000 writing contract!
Why
get paid $5,000 for writing a piece of copy when you could
earn as much as $50,000 or more. I'll show you
how to structure joint venture and contingency agreements
so you get paid on a performance basis instead of a fee
for service. You'll be shown client selection criteria which
enables you to identify the projects to say yes to and the
projects to avoid.
And
why write one piece of copy and get paid for it once when
you can get paid for it over and over and over again from
multiple clients? I'll show you how to license
out your creative work so you earn money from multiple clients,
for the same copy, multiple times. I'll even give you a
set of very important guidelines to follow to minimise hiccups,
maximise the value given to the client AND protect yourself.
Ghost-Write
E-books - They're biggish projects but
the hourly rate isn't usually that great. I'll introduce
you to a unique way you can ghost-write ebooks so
that your fees are very affordable for clients but
at the same time, the all-up fees you earn for that
piece of writing work is many, many times what you'd
normally expect to earn from a one-off fee. The
client wins. You win. Everyone is happy.
Sure,
at face value copy writing appears to be a time for money
kind of service but spend some time structuring things cleverly,
and you can turn it into a very high income, low-effort business
with an awesome residual income.
Look,
over the years I've rubbed shoulders with a number
of accomplished marketing strategists, through my
international business dealings, and from what I
have experienced, I consider you to be one of the
most talented copywriters and strategists in Australia
... and possibly the world. Not only is your material
delivering the goods, you are also very easy to
get along with too.
Nic
Clark - Founder, Icon Business Solutions -
Global franchised business consultancy
"Be
Seen As A Copywriting SuperStar And
Create Massive Attraction As Well As Massive Word of Mouth"
Become
great at what you do, offer a great service to clients
and the word of mouth will spread on its own - that's
a given. But what if there was a way to get that BUZZ
out there about you, a whole lot sooner and on a MUCH
bigger scale.
Once
you know how to do that, it's easy to become the copywriter
that everyone would love to have write copy for them.
There
are all sorts of branding and PR activities you can try
to get the word out and position yourself as the "go
to" writer. The difficulty is in knowing what will
work and what won't (as well as what could leave you with
egg on your face).
The good news is that I've been there and done
that already so you can learn from what worked for me
(and what didn't) so I can save you all the heartache
and fast-track your progress.
On
more occasions than I'd like to remember, I've forked
out many thousands of dollars on promotional activities
that were supposed to be a "sure thing" for
bringing in big responses but didn't bring in one extra
client.
And
I've spent less than $100 on crazy ideas and raked in
tens of thousands. Go figure!
I'll
share with you my winners and my losers so you can add
them to your Do's and Don'ts list.
Strategic
Alliances ... The Good, The Bad And the Ugly. What to
Avoid and How to Profit "Wildly"
Before
I go any further please pay particular attention to this
next sentences ...
"All
strategic alliances AREN'T created equal"
Just
because someone is a graphic designer or a web designer
DOESN'T mean they are a great source of new clients for
you.
I'll
show you WHAT structure for a strategic alliance can be
massively profitable for you. I'll show you WHO to align
yourself with and who "NOT TO". I'll even show
you HOW to attract the right people and HOW to make it
all work.
Here's
How It Works ...
I'll
work with you and a small number of other writers to help
you grow your copywriting business into a thriving enterprise.
Over 10 weeks
I’ll show you everything you need to build a $100,000+ business
from scratch or turn a $100,000pa business into a $200,000+ or more
business much faster than you thought possible. In
other words, go from charging $50 an hour to $150 or even as much
as $500 or more per hour.
Step
1 - Discovery Analysis
To
kick off the program you will receive a comprehensive 30 page Discovery
Analysis questionnaire which helps you identify where you would
like to head and where your key leverage areas are.
Step
2 - One Hour Discovery Tele-Consultation With Me
I'll
review the answers in your questionnaire and via a one
hour , one-on-one consultation I'll .
It's
a bit like a check-up, I suppose. I'll see where you're
at then
I'll pinpoint the key areas to focus on which will give
you the best possible results based on where you are
at in your career, based on where you want to be, based
on your personality, and based on your experience so
far.
Step
3 - Tele-Coaching Sessions
Each
week I will step you through my 10 Key Secrets to Being a Highly Paid
Copywriter. This isn't just a lecture-style format - far from it.
There are specific examples, specific how-to's, question and answer
sessions and more. I only share the strategies that I have used and
profited from so you can rest easy knowing that everything I share
is proven.
And
of course, you receive a recording of every session so you can go
over the ideas again and again.
Step
4 - Action Steps and Feedback
Each
week you will be given an action step to implement in
your business during the following week. These action
steps are very important because they enable you to put
what you learnt in the tele-class, into action and see
the "real life" results that it produces for
you.
And
each week you'll report back to me on how it worked for
you and I'll give you comments on how you can further
enhance the results.
Step
5 - Networking and Alliance Opportunities
You'll
get the opportunity to network with other consultants
and creatives in your industry.
Step
6 - Paid Writing Referral Opportunities
As
a graduate of my Copywriting mentoring program you will
receive free 6 month membership to our Writer Opportunities
service which means when we receive suitable writing enquiries
through, we will pass them on to you.
You
Will Also Receive...
**
FREE CDs of each call mailed to you
**Freelance Copywriting
Fast Track Course - 650 page manual stepping you
through the A to Z process of writing million dollar copy for
print, direct mail, web, corporate communications and more.
(worth $579)
**"Scientific Advertising" by Claude
Hopkins
**
"Million Dollar Sales Letters" by Robert
Collier
**"37 Freelance Writing Resources"
**Freelance
Writer's Rolodex
"What
a fantastic course! I've been studying
direct response copywriting for some
time now, but always felt I was missing
some information. Your course really
crystallised all the ideas I had learned
in the past, and weaved in new marketing
tactics (I loved the section on hypnotic
writing). This is the first time I've
found valuable information on how
to write for different media (Module
12) - everything from brochures, to
display ads and letter campaigns.
The
'real world' nature of the assignment
was like gold! It made me feel like
I had my first job... I learned a
lot about my writing abilities and
exactly what it takes to complete
a direct response letter. I can't
thank you enough for that. The course
material was so enjoyable I'm reading
it again and learning even more."
Shona Lynch
HALF
PRICE ... That's Right!!!
I
could easily charge double what I'm asking for this program
but for now I'm keeping the investment very low ... for
this initial program. The reason for that is that I'm
keen to make it available for as many people as possible
so I can gather testimonials that we can use down the
track.
Is
My Mentoring Program Right For You? Keep Reading to Find
Out
It
doesn't matter whether you're a newbie copywriter about
to open your doors for the first time, or a veteran copywriter
earning $150k plus you'll find that this mentoring program
to be very valuable.
The
reason I say that is because I ensure that the content
suits everyone's needs. That's one of the reasons for
the Discovery session ... to find out where you're at
and to tailor a program that best suits you.
So
- read the checklist below. If you answer "YES"
to all the items you'll get a massive amount of value.
YES
NO
I have two years
copywriting experience or I have studied copywriting either through
a tertiary institution or a correspondence course (if not, see our
Freelance Copywriting
Fast Track Course)
I have a computer
and email address and access to the internet.
I am keen to
become a highly paid freelance copy writer.
(If already
a freelance copywriter) most of my income comes from "paid by
the hour" copywriting projects and I'm keen to learn how to earn
more "leveraged" income.
I can devote
5 hours a week to participating in the tele-classes and implementing
the action steps
I am committed
to making it work.
I
speak and write English fluently.
YES!
I'm Itching to Send My Copywriting Income Into the Stratosphere! Please
Enrol Me in Your Copywriting Mentor Program.
I understand
that I also receive the above-mentioned bonuses completely FREE
along with unlimited email access to Kris plus MP3s of each
call. All for just $1797!
Date
Event
Time
Thursday,
20th March 2008
Lesson
#1 - Million Dollar Copywriting - How the Top
Gun Copywriters Play Their Game
6PM
- 7PM EST (Australia)
Thursday,
27th March 2008
Lesson
#2 - Niche Profits, USPs and Finding Your Flow.How
to set yourself apart from the competition, how to establish
a Niche and Dramatically Increase Your Sales
6PM
- 7PM EST (Australia)
Thursday,
3rd April , 2008
Lesson
#3 - Value Pricing, How Much
To Charge For Your Services, How to Move Away from a
Fee for Time and To a Fee for Value Delivered, Results,
Guarantees, Retainers, Profit Share, Licensing and JVs.
6PM
- 7PM EST (Australia)
Thursday,
10th April, 2008
Lesson
#4 - Value Pricing continued.
6PM
- 7PM EST (Australia)
Thursday,
17th April, 2008
Lesson
#5 - Owning Your Market - How to Become the
"IT Girl/Guy" of Copywriting In Your Area.
Build So Much Brand Attraction You're Booked Up For
6 Months In Advance.
6PM
- 7PM EST (Australia)
Thursday,
24th April, 2008
Lesson
#6 - Lead Generation - Where to Find Qualified
Copywriting Leads, The Speaking Circuit ... the Do's
and Don'ts, Zero Dollar Marketing, PR, Advertising,
Direct Mail, How to Create a Turn-Key Lead Generation
System and More.
6PM
- 7PM EST (Australia)
Thursday,
1st May, 2008
Lesson
#7 - Selling Your Copywriting Services - Sales
Process Defined, Selling Techniques for Selling Copy,
Writing Winning Proposals for Yourself, How to Package
Your Services For Maximum Appeal, How to Confidently
Handle Objections, Risk Reversal and More.
6PM
- 7PM EST (Australia)
Thursday,
8th May, 2008
Lesson
#8 - Creating and Marketing Your Own Products Online.
How to Create Your Own Ebooks, How to Identify
What People Are Looking For, How to Establish An Affiliate
Program, The ABC's of Selling Your Product Online.
6PM
- 7PM EST (Australia)
Thursday,
15th May, 2008
Lesson
#9 - Strategic Alliances and Joint Ventures.
How to Profitably Partner with Aligned Organisations
- Agreements, Identifying the "Right" Alliances,
Creative Dealmaking, Partner Selection, Protecting Yourself
and More.
6PM
- 7PM EST (Australia)
Thursday,
22nd May, 2008
Lesson
#10 - Maximising Repeat Business and Lifetime Value
of a Client ... How to Attract More Repeat
Copywriting Business and Referrals, How to Increase
Your Revenue by Offering Marketing Consulting Services
to Your Clients.
6PM
- 7PM EST (Australia)
Thursday,
29nd May, 2008
BONUS
- Wrapping it All Together Q&A session
6PM
- 7PM EST (Australia)
I'd be
nuts not to take you up on this incredible offer. Sign me
up Kris!
"
Improved our hit-rate from under 10%
to between 70–80%"
"
Kris has provided creative, Copy writing,
layout, printing and direct mail distributions
services for The Rock for several years
… delivering meaningful benefits
to our business in the form of cost-effective
marketing strategies, lower
direct marketing and distribution
costs through out-sourcing,
and significant improvements in the
overall effectiveness of our direct
marketing efforts.
Kris re-wrote our brochures and related
marketing material and we now have a
range of brochures that effectively
jump off the counter and shout at people
about the benefits of our financial
services and products.
One
of our most recent and successful
campaigns orchestrated by Kris is
our commercial insurance direct mail
campaign which achieved immediate
results and improved our hit-rate
from under 10% to between 70–80%
… the results are testimony
to the value she can add to a business
such as ours.”
Kerry
Daly — Former Managing Director
The Rock Building Society, Rockhampton
"...
a true sign of a perfectionist"
"
Kris was instrumental in the recent overhaul
of SEEK's sales collateral. Her contribution
was far greater than the bold
headlines and compelling copy she suggested
to sell our messages - it has
actually helped us in our effort to evolve
our sales force to solution based selling.
Kris conducted her own research and analysis
to support and in many cases, extend,
our key value propositions.
This
was over and above our expectations
or brief - a true sign of a perfectionist.
The collateral came in on time and within
budget and the feedback from our sales
force has been wildly positive. One of
our top salespersons sent through the
following:
"Just
sat down with a cup of coffee to devour
the new sales collateral. It looks great
and covers off all aspects or challenges
that are presented to us!! Congratulations
and thanks to you and your team."
We
will certainly be tapping Kris's expertise
in the future in both crafting and presenting
our sales messages."
Katie
May — Marketing Director
Seek Communications
If
you're passionate about enjoying an awesome income and lifestyle
as a freelance copywriter but don't know what you need to do to
earn those big bucks, you have come to the right place. Let me help
you with that ... through my Six Figure Copywriter Mentoring Program.
**