Archive for the ‘2010 - February’ Category

1. Feature powerful benefits

2. Use “punchy” or unusual words so they attract more attention

3. Use the word “YOU” or at least imply it (eg. How to)

4. Mention your Unique Selling Proposition

5. Be very specific with your claims. Specific numbers attract more attention eg. 732 instead of 700

6. If your product appeals to a specific target audience, flag down the audience in your headline eg. Vegans …

7. If you have a powerful guarantee, mention it in your headline

8. Always write the headline in upper and lower case

9. If you’re making a shocking statement, use an exclamation mark

10. Put your headline in quotation marks and your reader will perceive it to be a quote

Could your headlines do with a make-over? Ask about our headline make-over service. Our expert copywriters will cast a quick eye over your marketing piece and come up with 3 new and powerful headlines for you to test.Call us on +617 3353 1107.

Here’s an excerpt from our copywriting course. I thought you might find it to be useful …

… So - in a sales letter or ad or any other piece of marketing material include a “call to action”. A “call to action” asks the reader to take the next step – to call, email, write, register for a seminar, buy, make an appointment etc.

The act of asking for the sale or asking for the next step is something that can be applied very successfully to all areas of a person’s life.

Many people simply don’t ask for fear of offending someone … putting them out … interrupting them. And with that, they often don’t get what they want in life. Simply because they don’t ask.

So – start asking your people for commitment to the next step. Start asking people to complete tasks for you and gain their commitment to a completion time. Start delegating even more of your work to others. Approach leaders and mentors and ask them questions. Read the rest of this entry »