Archive for the ‘Lead Generation’ Category

So your sales force need to bump up this month’s figures. And to do that they need more appointments which means they need a killer B2B lead generation letter.

What do you do?

In direct marketing we live and breathe “salesmanship in print”, however the approach used for a great lead generation letter is different.

It’s more about “relationship building in print”.

A great lead generation letter doesn’t sell a product or a service. Instead it flirts with the reader … arousing them just enough to want to take that next step and find out more. The selling part is then up to the salesperson.

Read the rest of this entry »

If you could wave a magic wand, what would be the one thing that would make a massive difference to your success as a real estate agent?

The answer that most people tell me is that they’d love an easy way to write copy that generates leads.

In fact, most people I speak with in the industry tell me that the way in which they generate most of their leads is through opens and through their branding on vendor paid advertising.

Is there a better way?  Here are 7 secrets for attracting more real estate leads than ever.

Read the rest of this entry »