Archive for the ‘Brand’ Category
How the Fun Factor Affects Consumer Behavior
October 12th, 2009 | 
Author: You know it - doing business with certain retailers, suppliers or service providers (especially the Government) can be boring. Yes?
But what if there was a way to turn those mundane parts of the transaction into fun experiences for your customers? How would it make them feel? And how would that feeling affect your sales, the mood of your people, and your lives in general?
In a previous blog I spoke about “touch points” or “moments of truth”. The way your customer experiences your brand at each touch point has a large bearing on the perception of your organisation and whether or not they purchase from you or stay loyal to you. Make it fun at each touch point and you’re onto a winner.
4 Marketing Initiatives To Make This Year Your Most Profitable Ever
1.Establish Key Performance Indicators which measure a variety of financial areas within your business eg. cost per enquiry, cost per sale, profit margins, lifetime value of a client, average transaction value and so forth. That way you have some very clear benchmarks or yardsticks to base any future profit enhancement initiatives on.
Now, against each key performance indicator, write down 4 initiatives you and/or your people can undertake to improve these figures. From there, write down action steps and delegate the tasks. Naturally, it’s important that these KPIs be monitored on a regular ongoing basis to assess
performance.
If you’d like some hands on help, our strategic team can come up with specific marketing strategies and testing programs to help you boost these figures.
Posted in Brand, Marketing | 
Tags: key performance indicators, Kristina Mills, referrals, word of mouth, words that sell | 
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What’s Your Business Attraction Quotient?
At a seminar I ran on Customer Attraction Secrets we talked about the fact that the more attractive your business is, the more customers you’ll attract via word of mouth. We also talked about the Attraction Quotient being a key to that.
Let me explain…
Imagine owning a business that is SO attractive … that you have queues of people lining up out the front waiting to do business with you.
Posted in Advertising, Brand, Marketing, Writing |
Tags: Brand, customer attraction, Kristina Mills |
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Marketing and the Universal Law of Attraction
By now, most people have seen the movie, “The Secret”. If you haven’t heard it, I’ll fill you in quickly. It focuses on the Universal Law of Attraction.
In simple terms, “like attracts like”. In other words, what you think about manifests. At a basic level, think great thoughts and watch great things happen in your life. Think insecure, unconfident thoughts and watch your results suffer.
The Law of Attraction comes into play a lot in marketing too.
Most people can remember times like these when you desperately needed to bring in more sales and for the life of you, you couldn’t manage to close a deal. And then there were other times when you went into sales presentations not really caring whether it came off or not, and it was like you had the Midas touch. Everyone wanted to buy.
Posted in Advertising, Brand, Copywriting |
Tags: Brand, business writing, kiristina mills, law of attraction, Marketing, sales presentation |
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"the ability to communicate with words in a way that few people possess" ... Paul Dunn - Results Corporation & ResultsNet Australia |