Archive for the ‘Internet Marketing’ Category

If you scan your overloaded inbox each day do you ever take notice of the emails that you open and the ones you discard?

Do you ever scan the email subject lines and take a mental note of the types of subject headers being used by the internet marketing pros and how the “feel” of them seems to change over time.

When you do that and you do it frequently enough you’ll start to see something unique shine through amongst all the marketing guff.

You’ll start to see certain email subject lines stand out from others. You’ll start to notice that often the most “clickworthy” subject lines are the ones that look like personal messages.

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A Google AdWords Ad has four lines:

Line 1: Keyword-rich benefit headline

Before we talk about how to write a great Google Ad, let’s just go back to basics and get inside the head of someone who is using the Google Search Engine.

Picture this … your website visitor is interested in finding something on the Internet so they type some keywords into the search engine. Up comes a search engine results page with a list of websites that matched their search terms.

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