Archive for June, 2009
6 Quick Marketing Tips to Recession-Proof Your Business
June 2nd, 2009 | Author: Kristina Mills: Words that Sell
1. Increase your marketing spend but do it smartly
Many companies reduce their marketing spend in a recession which is counter-productive, to say the least. Make sure you don’t. In fact, I recommend that you increase it, but increase it smartly.
Let me explain …
First, ensure all your advertising and marketing is measurable. Then - rigorously test and measure all your advertising efforts – all your promotional offers, your sales copy, your headlines, your sales copy, your landing pages, the media you advertise in, the list you market to, the timing and more.
This book is widely recognised in advertising industry as being an absolute must-read for copywriters and anyone else who is serious about being in advertising. So arrange your copy now. When you fill out your details below you’ll also receive a complimentary subscription to Kris Mills” “Words that Sell”e-letter. Again, just complete your details below, and of course, you can unsubscribe at any time.
"the ability to communicate with words in a way that few people possess" ... Paul Dunn - Results Corporation & ResultsNet Australia |