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6 Quick Marketing Tips to Recession-Proof Your Business

1. Increase your marketing spend but do it smartly Many companies reduce their marketing spend in a recession which is counter-productive, to say the least. Make sure you don’t. In fact, I recommend that you increase it,  but increase it smartly. Let me explain … First, ensure all your advertising and marketing is measurable. Then - rigorously... [Read more of this article]

How To Profit From Two Of The World’s Greatest Headlines

In this article we take a deeper look at words that sell, dissect two of the most popular headlines of all time written by legend copywriters, discuss why they were popular and how you can tweak them and profit in your copywriting and advertising material. 1. “They Laughed When I Sat Down At The Piano But When I Started To Play” Everyone loves an... [Read more of this article]

Circuses, Yoga, Paint Repair And The Controversial Marketing Strategy That Eradicates Competition

If you’re frustrated with the never-ending battles with the competition, the tugs-of-war, the see-sawing of market supremacy, this could be the answer. It happens in most industries … a swarm of companies fight head-to head for the same market, offering the same product or service, with little or no differentiation, in the hope to increase market-share... [Read more of this article]

Copywriting Lessons From A Vacuum Cleaner Salesperson

It never ceases to amaze me how the most memorable copywriting lessons often eventuate from the most simple activities. A month ago, my vacuum cleaner died so I went down to my local shopping centre to buy a new one. I walked inside the store wanting to buy a fairly economical $150 vacuum cleaner. While I was waiting in line I overhead a conversation... [Read more of this article]

The Great Copywriter Debate: Which Copywriters Are Better - Male or Female?

As some of you may know I’m about to launch a Copywriter Mentoring program. As part of that, I’ve been “head down” putting together training material on the traits of highly successful copywriters. Before long, my thought processes soon turned to the Male vs Female debate. More specifically, I started to ponder the question, “Who’s... [Read more of this article]

The Words that Sell To Women

Next time you’re writing sales copy, consider this when you’re marketing to women or men, specifically … As a marketing professional you obviously know your product well, so you’ll know that the needs of your men clients are different to those of your women clients. And salespeople, you’ll know that when you’re selling in a face-to-face... [Read more of this article]

The Teddy Roosevelt Approach To Selling And Copywriting

It’s irritating. Ask most people how they feel about being sold to and this is the answer you’ll probably get. Today, more than ever, people don’t like being told what to do. That’s why sales tactics of a decade ago simply aren’t working today. And that’s also why sales people and copywriters today are approaching the sales process... [Read more of this article]

The Sales-Killing Mistakes That Small Business Owners Make On Twitter and Facebook

By now most people have seen all the “hoo-ha” about employees being fired over negative comments they’ve made on Facebook. But the even crazier thing is small business owners don’t seem to have taken the hint and continue to post very damaging tweets of their own. I was initially reluctant to write this article because I figured that these mistakes... [Read more of this article]

Tested Copywriting Sentences And How to Penetrate the Cloud

Sales “scientist”, Elmer Wheeler was an absolute master of understanding how buyers think and understanding how  to really connect with a buyers’ hopes and fears, conversationally. In the following article, Mr. Wheeler talks about “penetrating the cloud”. In other words, it doesn’t matter whether we are walking... [Read more of this article]

12 ways to Spice Up Your Yellow Pages ™ Advertising

1. Inject your personality into everything you write including your Yellow Pages ™ ad. You’ll be amazed at the response. No-one wants to read boring and stuffy legal-ease. It makes them switch off. But - if your copywriting is engaging to read, your reader will read it, even if it is on the wordy side. 2. A friendly copywriting style builds... [Read more of this article]

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